In the world of affiliate marketing, a CPA campaign is when you get paid when your prospects and customers take specific actions. This action could be an email address submission, a physical address submission, a phone call or anything else. Whether you are new to this form of marketing or you are a veteran with some time and experience under your belt, it becomes necessary to revise your CPA campaign every now and again just to make sure everything is on the up and up. Here are six best practices to consider.
The Best Campaign Networks
The first step in analyzing and revising your CPA campaign is to look over your choice of affiliate networks. This is the time to ask yourself why you use the networks that you do and whether you are getting the most out of those networks. If it has been come time since you last applied for a new network, you may want to do so just to improve the amount and quality of affiliate offers you have access to.
Now look over the cost per action campaigns that you do have in place. Decide if you are happy with the commissions being offered and earned and whether newer, more targeted offers might be more appropriate for your audience.
Ease of Action
To improve the conversions that you experience with your CPA campaign, ensure that your prospects and customers have to take a minimal amount of action. The ideal cost per action campaign takes seconds to convert and allows for thousands or, hopefully, millions of people to follow suit. Stay away from long information forms or long drawn-out processes that most people will abandon in the middle of. The rule is, if your CPA campaign customers can’t complete your action in thirty seconds or less, find another offer to promote.
Are your CPA campaigns thrown together or do you have clearly set and scheduled processes that must be followed daily, weekly and monthly? Only by establishing a clear plan that maps out all goals and prepares for all foreseen obstacles can a cost per action professional hope to become successful.
If you already have campaigns in place, but you’re not quite happy with your current results, start at the beginning and slowly go through each campaign to see what you can discard or improve. Over time and if you go slowly and gradually, and if you plan all of your future actions while also leaving room adapt to market conditions and consumer response, you will find that campaign sweet-spot that your audience truly responds to.
Connecting & Solving Needs
Your CPA campaigns will be much more successful if you can connect with your prospects on a deep and personal level. Use social media and email marketing, if you’re not already, to keep up with your prospects and to engage with them wherever they happen to be. Whether they are using computers, smartphones, wearable or mobile devices, you should use the latest technology to reach out to your consumers however and whenever possible.
Also, when revising your CPA campaign, make sure that your offers and all marketing efforts are attempting to solve some basic need for your prospects and consumers. They may be trying to erase their debt, improve their golf swing, find a date or nail a job interview, but all consumers have some need that they need solved. That’s where your cost per action campaign comes into play.
Testing & Tweaking
The cost per action experts are big fans of testing their CPA campaign efforts over time so that they can tailor their approaches accordingly. You can test your headlines, website page colors, images, videos and the calls-to-action you use. Any elements that prospects are exposed to can and should be tested to ensure maximum results. You will need a massive amount of traffic in order to receive any measurable results, but over time and with enough effort you will have all the data you need.
Then pay attention to the most converting cost per action offers and attempt to replicate your success. Just keep tweaking and don’t be afraid to occasionally ask your prospects what they would like to see or how your campaign could improve. Then use all the information you glean from your efforts to make your CPA campaign even more powerful.
Use these tips to revise your efforts and tweak as necessary to dominate your chosen market and earn big with CPA marketing.