I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads. Read more...(409 words, 2 images, estimated 1:38 mins reading time)
Welcome to the July 9, 2009 edition of online marketing carnival. Every week I’ll be accepting submissions related to online marketing. I’ll review them and approve some of them that I feel might benefit you.
We had a lot of submissions this week about a variety of topics including: Google Adwords & PPC, Making money blogging, financial advice, Autoresponders and a lot of great Internet marketing help. Browse through the posts and hopefully they provide you with some value. Let me know what you think of this weeks blog carnival by submitting a comment at the bottom of this post. I’ll be adjusting the types of entries I accept based on your feedback. Read more...(992 words, estimated 3:58 mins reading time)
Last night on my live show I had a big announcement. If you didn’t hear about it already, you’ll certainly want to know what it’s all about:
I would like to have my entire marketing team get you search engine rankings & a TON of traffic to your website. This is the same team who does the marketing for my websites & they’ll use the exact same techniques that I use. Don’t worry, it’s WAY more affordable then you could possibly imagine. Check it out here: Read more...(261 words, estimated 1:03 mins reading time)
We had a great show last night with a very good turnout. Thanks for everyone who tuned in live. If you missed it I’ve recorded the show and will post the video below. However, you really should tune in live if you can. It gives you a chance to ask questions live and get help from me directly live on the show. There’s no other way to get that right now (Other than sign up as a McIntosh Marketing client and pay the big bucks) Read more...(486 words, estimated 1:57 mins reading time)
This weeks show ran over an hour and a half. It was a great show and the viewers sent in a lot of really good questions. I spent the first part of the show talking about Twitter and how to use Twitter for marketing. I did a live demonstration of sending a Tweet, how to find followers in your niche and how to use TwitPic to engage your followers on Twitter. You can watch the recording here:
I just posted this new YouTube video that shows you step by step how to set up your YouTube account & start using the brand new YouTube sponsored search advertising feature:
It should show you everything you need to know in order to get started. It basically works like any other PPC (pay per click) search advertising. You put in the keyword you want to target and the highest price you’re willing to pay for clicks. Read more...(216 words, estimated 52 secs reading time)
Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)Read more...(544 words, 2 images, estimated 2:11 mins reading time)
For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way. Read more...(565 words, 1 image, estimated 2:16 mins reading time)
Today I was shocked to find Google testing YouTube listings and additional Google products to their regular AdWords area. This could signal big changes ahead for AdWords and possible losses of traffic for AdWords advertisers.
This one change could cost you your online business!
In my video below, I’ll show you what I found and explain what Google has been testing and what these new search results could mean for Google AdWords advertisers:
