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If you’re not using video marketing along with your other marketing efforts, you are holding back your success. With the popularity of online video these days and the fact that video marketing works to exceptional degrees, that statement can be said with a certainty. Your business needs video marketing. The great news is that you don’t have to be an expert video editor to create engaging videos. You don’t have to be a Spielberg or Lucas or even a Matt Stone or Trey Parker. Instead, you can use one of the multitude of online tools, some paid and some free, that will help you develop online videos quickly and easily. You can then publish those videos to YouTube, the most popular video sharing site the Internet has ever seen. You can probably tell where this is heading. With an engaging video and the massive audience of YouTube, you’re about to take your business to new heights and beyond. However, you must tread carefully. Your videos must really pop if you hope to gain all the benefits, including traffic, leads and sales provided to you by effective YouTube video marketing.