As the year comes a close, you may find yourself sitting in front of your computer in preparation to craft the best year-end email your audience has ever seen. If you’re stuck on what to write and if your goal is to write an email that blows your audience away, the following tips may help.
Many businesses have discovered that email marketing is a terrific way to keep in contact with your primary customers and keep them loyal to your brand. Even leads that are on the fence can be nurtured and ultimately converted with the proper email marketing techniques. This guide will teach you how to build an email marketing list that you can use to ‘tickle’ your prospects and customers over time so that you remain on their minds at all times. Don’t think of email marketing as a lot of work. Many marketers stress out over all the emails they’re undoubtedly going to be expected to write. Instead, think of email marketing as a great opportunity to increase brand awareness, sales and repeat business. Before you can engage your audience, you need to build one. Here is how to do exactly that.
Most people today guard their inboxes very carefully, which means you need to be extra savvy if you are going to succeed as an email marketer in 2013. People hate spam, they don’t like too many emails and they only like to receive emails from those they trust. Your job as a marketer is to get your subscribers to trust you and to look forward to each message that you send out. This isn’t going to be easy, but put the following 2013 email marketing tips into play and your open rates are sure to take off.
Nothing will position you as the authority figure in your field faster than email marketing. Marketers have long known this. This is why you always hear the term, “The money is in the list.” For there to be money in your list, you need an effective email marketing campaign with really effective autoresponders. The good news is that you don’t have to be an email marketing expert to craft autoresponders that always get the intended results. Keep reading for ten basics every email marketer should know if they hope to get through to their audience with well-planned and well-crafted email marketing messages.
One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.
What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.
I have to admit it! I’ve been testing you… This week I did 2 “split tests” to my email lists to find out what it takes to get a response. In fact, this very email is part of the second test! I’d like to share the results of my testing with you live tonight. It will help you with your own email marketing so you’ll really want to tune in tonight for my LIVE show…
The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:
Here is a clip from last week’s forum roundup. The forum roundup is where I answer questions live which were asked in the BusinessInnerCircle.com forums throughout the week. In this episode I answered the following questions from members:
1. What I think about pay-per-lead advertising.
2. Which emails to customers are spam and which are covered under “opt-in”.
Watch the clip below to find out. And if you want your OWN questions answered, post them in the forum. Who knows? I might even answer it on my live show!
Tonight I’ll be live teaching how you can use your existing site to build a newsletter list and increase your online sales in the process. Then I’ll give out access to a brand new tool that we’re beta testing. It’s a download that will help you get subscribers from your website and build your own list. Tune in at showtime to get the download link…
Tonight’s live show starts at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early and socialize. Tune in & say hi:
Although this is a very cool change for Aweber, I don’t usually use Feedburner. This is because the rss feed it generates has all the links to posts as redirects. So if you show the Feedburner RSS button, any spiders that usually crawl and scrape the posts will send the link juice to the Feedburner redirect and not my site. Plus, displaying a Feedburner image showing “0 readers” for any length of time isn’t very encouraging.