Most people today guard their inboxes very carefully, which means you need to be extra savvy if you are going to succeed as an email marketer in 2013. People hate spam, they don’t like too many emails and they only like to receive emails from those they trust. Your job as a marketer is to get your subscribers to trust you and to look forward to each message that you send out. This isn’t going to be easy, but put the following 2013 email marketing tips into play and your open rates are sure to take off.
One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.
What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.
I have to admit it! I’ve been testing you… This week I did 2 “split tests” to my email lists to find out what it takes to get a response. In fact, this very email is part of the second test! I’d like to share the results of my testing with you live tonight. It will help you with your own email marketing so you’ll really want to tune in tonight for my LIVE show…
The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:
Here is a clip from last week’s forum roundup. The forum roundup is where I answer questions live which were asked in the BusinessInnerCircle.com forums throughout the week. In this episode I answered the following questions from members:
1. What I think about pay-per-lead advertising.
2. Which emails to customers are spam and which are covered under “opt-in”.
Watch the clip below to find out. And if you want your OWN questions answered, post them in the forum. Who knows? I might even answer it on my live show!
Tonight I’ll be live teaching how you can use your existing site to build a newsletter list and increase your online sales in the process. Then I’ll give out access to a brand new tool that we’re beta testing. It’s a download that will help you get subscribers from your website and build your own list. Tune in at showtime to get the download link…
Tonight’s live show starts at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early and socialize. Tune in & say hi:
Although this is a very cool change for Aweber, I don’t usually use Feedburner. This is because the rss feed it generates has all the links to posts as redirects. So if you show the Feedburner RSS button, any spiders that usually crawl and scrape the posts will send the link juice to the Feedburner redirect and not my site. Plus, displaying a Feedburner image showing “0 readers” for any length of time isn’t very encouraging.