Facebook vs. Youtube: The War For Online Video Domination

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Facebook recently announced an all new video experience for its users. The redesign and addition of an actual video “hub” targets YouTube squarely in their sites.

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Facebook already sees over 4 Billion video views per day and quickly growing. Can they overtake the dominant position Google has over the video market with YouTube?

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One thing’s for sure… Marketers & advertisers have a growing opportunity to reach their prospects on Facebook in new & evolving ways.

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Here’s an example of what we should expect to see:

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Beyond The “Like”… Facebook Testing Love, Haha, Yay, Wow, Sad & Angry Reactions To Posts

People have been requesting Facebook add a “Dislike” button for years and Mark Zuckerberg has always refused. Is that about to change?

Facebook began testing new “reactions” in addition to the traditional like button.

facebook-reactions

“Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry.”

Read more about how this change will impact advertisers here: Facebook Testing “Reactions”

What do you think? A good idea, or a distraction with no value?

All About Twitter’s New Buy Button and How Small Businesses Can Take Advantage

All About Twitter's New Buy Button and How Small Businesses Can Take AdvantageTwitter has been going through quite a few changes as of late, and business owners might want to start paying attention. The blue-bird-themed social networking platform recently added a buy button to some of its tweets. With this button, users can now buy right from Twitter on their mobile devices, a move that should bring Twitter much needed revenue; but how will it affect casual users, and are the terms attractive enough to bring new business owners on board? Only time will tell, but let’s take a deeper look into these new Twitter changes to see what’s up.

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Facebook Ads and Marketing Today

Facebook Ads and Marketing TodayIf your goal is to reach out to your customers wherever they happen to be, one of the best ways is to do it is on Facebook. Free Facebook marketing just doesn’t cut it anymore, however. In the last 12 months, the social platform has been decreasing its organic reach with as few as 2.71% of fans seeing your updates in their newsfeeds. The reason is that Facebook has been pushing its ad network as a way for your business to get noticed and found by your audience.

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How to Use Pinterest to Stay Connected This Summer

Are you desperately hoping for a change of scenery this summer? You’re not alone. As the weather steadily grows warmer, more and more people will be traveling, taking to the beach and generally leaving their old lives behind; if only for a few hours, days or weeks. If you plan to do your own traveling this summer and you want to stay in touch with your audience, why not start with Pinterest?

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2014 Updates for Pinterest

2014 Updates for PinterestSocial media is becoming increasingly focused on high quality images and videos, and Pinterest is leading the pack – with Instagram, Snapchat and Vine close on the social media site’s heels. Even with all the competition, Pinterest continues to experience terrific growth and it should be included with your marketing efforts in the New Year if you want to secure more share of the market and reach out to your primary audience in all new ways. The following 2014 updates for Pinterest will help you stand out on everyone’s favorite picture-pinning social media platform.

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What’s New For FaceBook

look into FaceBook's secretive headquartersFaceBook is constantly up against a barrage of competitors in the social media arena and it knows it must continuously advance if it hopes to remain relevant. Advance it has. FaceBook is about to introduce a whole host of new features and algorithm changes that will make it even more robust and useful for new and old users alike. Let’s take a peek into the FaceBook’s secretive development headquarters to see what plans we can unravel.

 

On This Day

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The Update On Twitter iPhone And Android Apps

Twitter users of both the iPhone and the even more ubiquitous Android phones can now rejoice. New and improved versions of Twitter iPhone and Android apps have just hit the app stores of those respective devices this summer. Twitter mobile apps are nothing now. Pretty much since the platform emerged, summer updates for Twitter and iPhone appsmobile users have enjoyed tweeting, retweeting and PMing their favorite celebrities, business partners, role models and friends. Now, with improved design and all new features, the Twitter iPhone and Android apps are sure to keep Twitter enthusiasts engaged.

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How People Are Using Pinterest Now

just pin itWith more than 4 million daily unique visitors and over two billion page views on average, it makes sense to market on Pinterest. Fastest becoming one of the most popular social networks currently online, the image sharing network has become the go-to site for an expanding target market. For a few years now we’ve heard how Pinterest is only populated by bored house moms and dads. That’s no longer true; as the statistics now show that entrepreneurs, chefs, creative types and loves of fashion are all heading to Pinterest on a regular occasion. Your job is to target these individuals using high-quality images that will get pinned, pinned and re-pinned again. For a more specific plan of attack, you’re about to learn how to use Pinterest in way that will get your Pinterest followers flooding your board with their pin-hands at the ready.

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Use Your Summer Vacation To Social Network

social network while vacationingA common complaint amongst many online business owners is that they don’t do enough social networking. It’s important to social network at all times, as talking to more people about your business is one of the best ways to expose them to it; especially if they never would have been exposed to it otherwise. Plus, with social network efforts, you will come across as friendlier and more trustworthy, which is always great for business. If you’re about to go on summer vacation, there’s no reason why you can’t improve your social network efforts while you’re away. Here are five tips to help you social network while vacationing. They’re easy enough so that anyone can do them and they’ll help you market your online business online and off.

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