SEOs – prepare for a big summer this year, as we have plenty of changes to implement if we hope to keep up with Google’s constant algorithm updates. The following summer updates for SEO have been developed by studying the algorithm changes and by listening to press releases offered by people like Matt Cutts, Google’s unofficial spokesperson. You may think that your search optimization efforts are on-point, but all it takes is a slight algorithm change and you could dip in the search results. Put these SEO tips into effect and secure your current rankings or, if possible, improve them.
Are you ready to learn a few tricks that will really kick start your search engine optimization? These aren’t black-hat tricks, don’t worry. They’re not even gray hat. They’re remain within the confines of what is acceptable by search engines and they’ll kick start your SEO at the same time. Everyone wants fast results and you’re about to learn five methods that will take any campaign from 0 to SEO optimized in no time flat.
Understanding The Motives Behind SEO
If you want to keep in favor with the search engines, you need to keep up with the best SEO guidelines for the New Year. Google, Yahoo!, Bing, and all the rest are constantly changing their algorithms. To keep to the top of the list and to make sure you receive all the traffic your server can handle, you need to remain cognizant of those changes to make sure you’re not only staying in line, but that you’re also providing real value. Ah, there is the key word in the 2013 SEO guidelines equation. Provide true value and you will prevail. Here are more of the best SEO guidelines for 2013.
Every year the search engines change, forcing online marketers to alter their tactics right along with them. Yet as online marketing processes become more advanced and search as a whole becomes far more targeted, too many marketers begin to jump from tactic to tactic all the while forgetting where they came from. Instead of searching for the next best thing to attempt to target your audience just a little better, sometimes it pays to go back to the beginning, back to the fundamentals when you first conducted your keyword research. It’s a new year and that means that some of your search data may have changed since you least updated the keyword research for your business. To make sure your business is using the very best keywords and to make sure nothing has changed since the very beginning, take a trip back in time and start your keyword research all over again. You never know, altering your research and the keywords you use may help you break plateaus and achieve all new higher rankings. Let’s look at a few steps you can take to go back to the fundamentals when researching the best keywords was the most important thing on your mind.
You may think you know all there is to know about search engine optimization, but SEO changes all the time and sometimes it pays to go back to the basics to make sure your online marketing presence is on the up-and-up. As the Internet evolves, as online consumers become increasingly savvy and as search engines alter their algorithms to ensure all search results are high-quality and relevant for search engine users, you can’t afford to slip in the SEO department. The following checklist will help you remain in the search engines’ good graces so that you can earn more traffic and build a more sustainable online marketing business.
If you hope to dominate your competition in the search results, you’ll want to make sure your on and off-site SEO efforts are always ahead of your competitors. To accomplish this, you’ll want to engage in an on and off-site checklist inspection for every website you wish to optimize. The following checklist will make sure all of your sites are user and search engine friendly and that they’re always ahead of the game in the search engine listings.
On Site Checklist
As an online marketer, it is important to keep track of the search engines and how each one is doing in the war for more share of the market. Don’t always assume that Google is always going to be on top. While Google currently commands more than 66% of the market, anything can happen. As a matter of fact, analysts recently reported that we could see the end of Google’s domination if the search giant’s mobile advertising efforts continue to falter. With more people moving to mobile devices, Google needs to catch up if it hopes to retain its search engine market share dominance. As a search engine marketer, you should make an effort to keep an eye on the search engines at all times. Armed with this information, you will always know where to focus your online marketing efforts.
Many SEO professionals are smart to look for free SEO submission lists first before they start spending any of their advertising budget. An SEO submission could be anything from a Facebook post to a URL directory listing or even an article or PR directory. The following free submission list, tips and tricks will help you gain more exposure through more backlinks, thus forcing the search engines to pay attention.
When you first began studying search engine optimization, you undoubtedly came across a term you may not have recognized. Page Rank – what does it really mean? To understand page rank, we should go back to when Google, the largest search engine, first began. Back then, every web page was measured against the same scale. The search engines merely had to look for keywords and analyze meta tags in order to rank various web pages accordingly. Soon, people began to game the system. Keyword stuffing and other shenanigans enabled people to dominate the SERPs, but it also meddled up the Internet with a lot of useless content. Google’s solution, to gauge every web page against its Page Rank, revolutionized the way we know and use search engines today. Page rank is another term for an authority rank and you should focus on making sure your site’s PR is outstanding if you hope to dominate your competitors.
You may have heard the term, but you’re not quite sure what Search Engine Optimization or SEO means. Don’t worry, you’re not alone. You’re about to be taken on a little crash course in search engine optimization and the ways Internet marketers use SEO to gain more exposure, more sales and more revenue year after year. First, we need to discuss what search engines are and why we would want to optimize our marketing materials for them.
What Is A Search Engine?