Is it starting to seem like every business has a mobile app except yours? If so, it’s time to start planning one. With smartphones as popular as they are today, it just makes sense to imitate a mobile marketing campaign to target all of those now fully-connected people on the go. Get your marketing team to put their heads together so that you can come up with one or more mobile marketing apps that blow the competition out of the water. To ensure success, here are six best practices that will help you more effectively do mobile marketing with apps.