Google finally gets their fingers into the URL shortener pie.
There are numerous companies who create URL shortener tools. These are tools that take a long url and shorten it so that it fits into a character-limited field like Twitter or a status field in one of your other social networks. They help ensure that your social network messages don’t get cut off, give you more space to say what you want to say, make it easier to forward, share, retweet, etc. without cutting off bits of the long url.