Many businesses have discovered that email marketing is a terrific way to keep in contact with your primary customers and keep them loyal to your brand. Even leads that are on the fence can be nurtured and ultimately converted with the proper email marketing techniques. This guide will teach you how to build an email marketing list that you can use to ‘tickle’ your prospects and customers over time so that you remain on their minds at all times. Don’t think of email marketing as a lot of work. Many marketers stress out over all the emails they’re undoubtedly going to be expected to write. Instead, think of email marketing as a great opportunity to increase brand awareness, sales and repeat business. Before you can engage your audience, you need to build one. Here is how to do exactly that.