Online Direct Marketing & The New Visa MasterCard Merchant Account Rules
Wednesday, January 27th, 2010
As some of you may know the online marketing world has been through some crazy stuff the past few weeks. This all surrounds marketers who sell free trial and continuity offers (membership sites & monthly autoship offers). This also touches any business who cross-sells and up-sells products and services.
These rules impact other businesses like direct mail and telephone merchants!
It’s important you fully understand the impact of this on your business. Visa, Mastercard & the FTC are all making some big changes and these new rules have the possibility to hurt your business if you don’t understand them.
Tags: affiliate marketing, buzz, continuity program, cpa, CPA (Cost Per Action), cpa networks, cross sells, digg, high risk merchant account, mastercard, membership programs, membership sites, merchant account, merchant accounts, negative option, online marketing, online merchant account, rebills, sphinn, stumbleupon, upsells, visa
