With hundreds of millions of users from all walks of life, it’s easy to see why advertisers would be interested in YouTube. Now, advertisers can target video watchers with several different ad formats with TrueView. TrueView for YouTube allows you to advertise with video ads that you only have to pay for when a user wants to watch. That means you don’t have to pay for useless or random impressions like you do on other advertising platforms. If you’ve used Adwords, you’ll love TrueView. Let’s see what else you can do with this dynamic and lucrative video advertising platform.