In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
When it comes to online marketing, there are always questions. My staff and I go through my forums at BusinessInnerCircle.com all the time and answer questions posted there. Some of them I like to answer live on the show on Tuesday nights as well.
In the 22 December episode of the live Tuesday night show, we did a forum roundup of questions which had been posted during the week. The topics covered were:
1. Is it possible to make money with an Adwords-based website?