The latest product or service, if you have it, is not going to make much money unless a lot of people know about it. To mass-market your product or service you have two essential choices. You can do the traditional offline marketing, which involves newspaper advertisements, television and radio ads, business cards and flyers. Oh, and you’ll also need thousands and thousands of dollars for all of that marketing. You’ll probably have to hire professionals to do all the marketing for you. You could go that way, or you could market online. Marketing online offers many free and low-cost methods that will help you get your product or service to an entirely new and hungry audience.
You’re wondering whether a product or a service would be better for your online marketing efforts. You’re not alone. Many marketers have started out asking themselves this very question. The thing is, the answer isn’t cut and dry. You can’t tell one marketer that a product is better than a service no more than you can tell a marketer that email marketing is more effective than social marketing. It’s all relative and there are tons of variables to consider. Still, you can help your decision making process by thinking about the pros and cons of offering both products and services online. The following points should provide you with the help you require.