One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.
What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.
Although I discussed this topic on my live show right before Christmas this past year, it applies to all of us from time to time. So I wanted to mention it now.
We often have the urge during traditionally “tough” economic times like holidays, to go into agreement with them, and blame those holidays or seasons for drops in our sales, low income, etc. What times are “tough” depend on what business you’re in. We say “Things are always slow this time of year” or “It’s the economy” or “It’s the holidays”. But saying those things doesn’t improve the situation, it just justifies low production.
Do you have the idea that you have about as much control over your internet marketing as you do over a hand of cards at a blackjack table or a lottery ticket? Well, I’m here to tell you it’s not true. You DO have control over the outcome of your marketing efforts.
During my live Tuesday night show, I always answer questions asked to me by public in the live chats. This week a lot of questions about internet marketing were asked and answered. And I thought it would be helpful to post that video here for those of you who are interested in answers to any of the following questions:
What is the future of Adwords?
My Adwords account has been under review for two weeks. Is that normal?