The latest product or service, if you have it, is not going to make much money unless a lot of people know about it. To mass-market your product or service you have two essential choices. You can do the traditional offline marketing, which involves newspaper advertisements, television and radio ads, business cards and flyers. Oh, and you’ll also need thousands and thousands of dollars for all of that marketing. You’ll probably have to hire professionals to do all the marketing for you. You could go that way, or you could market online. Marketing online offers many free and low-cost methods that will help you get your product or service to an entirely new and hungry audience.