You may have heard the term, but you’re not quite sure what Search Engine Optimization or SEO means. Don’t worry, you’re not alone. You’re about to be taken on a little crash course in search engine optimization and the ways Internet marketers use SEO to gain more exposure, more sales and more revenue year after year. First, we need to discuss what search engines are and why we would want to optimize our marketing materials for them.
Onsite SEO is the search engine optimization work that you do on your website. That much might be apparent. What’s not so apparent is what you will get out of beefing up your onsite SEO efforts. Will your results really be that much different by spending a few hours supplementing your work with more meta data, more keywords and more high-quality content? The answer is a resounding yes, but before we get to all of those benefits let’s discuss what beefing up your onsite SEO efforts really means.