Every year the search engines change, forcing online marketers to alter their tactics right along with them. Yet as online marketing processes become more advanced and search as a whole becomes far more targeted, too many marketers begin to jump from tactic to tactic all the while forgetting where they came from. Instead of searching for the next best thing to attempt to target your audience just a little better, sometimes it pays to go back to the beginning, back to the fundamentals when you first conducted your keyword research. It’s a new year and that means that some of your search data may have changed since you least updated the keyword research for your business. To make sure your business is using the very best keywords and to make sure nothing has changed since the very beginning, take a trip back in time and start your keyword research all over again. You never know, altering your research and the keywords you use may help you break plateaus and achieve all new higher rankings. Let’s look at a few steps you can take to go back to the fundamentals when researching the best keywords was the most important thing on your mind.
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If you hope to dominate your niche with your online marketing efforts, you need to engage in the proper keyword research. Online marketing relies on traffic and much of online traffic comes from the search engines. The search engines want to offer users the very best experience possible. When users search for things using various keyword terms, the search engines want to deliver the most accurate search results that relate to those terms. Whether the result is a web page, a Google places page or a social networking platform, the search result should provide answers to the users most pressing questions. Your job as the online marketer is to make sure that your search results show up when they need to and solve problems like the customer wants. This requires extensive keyword research.
If you want to rank prominently in the search engines, which will ultimately bring all that coveted organic search traffic to your website, you need to conduct adequate keyword research. Keyword research describes the practice of finding highly-searched-for keywords with low competition. Sounds easy enough, right? It’s not until you actually get into the research part that you see how keyword research can be a little more difficult than it sounds. With all the competition out there, how can you possibly hope to find a keyword or keyword phrase that people are using, but that doesn’t have any competition? The answer is to always go for the long tail keyword phrase.
I was asked a live question during my show about keyword research recently, specifically if it’s the best way to find a good niche, and if I use the keywords in articles. And it was a good question, so I wanted to put the clip of my reply on here for you.
Also in the video, I discussed using Google’s free search-based keyword tool when brainstorming niches. This tool can be found at google.com/sktool.
Tonight I’m doing my live Internet marketing broadcast at:
I’ll be doing free training on how to set up your Google AdWords and SEO campaigns. It’s all about keyword research. I’ll cover what tools to use and how to use them.
Stop by after and leave me a comment. Let me know: Did you like the show?