Split testing is a tactic used by Internet marketers to improve conversion rates. Essentially, split testing allows an online marketer to test and thus improve all of the marketing materials in a particular campaign to make the campaign perform better. The process of split testing isn’t difficult, but it can be time consuming. If we could give any advice to you when learning the process of split testing, it’s to have patients. Allow the results to generate before you move on to subsequent tests. Beyond that, have fun and enjoy the process, as you will be split testing a lot, particularly if you want remain competitive and on top in the field of IM. The following is a basic run down of the process of split testing so that you can increase your conversion rates and earn your spot in the top ranking of the world of Internet marketing.