As the year comes a close, you may find yourself sitting in front of your computer in preparation to craft the best year-end email your audience has ever seen. If you’re stuck on what to write and if your goal is to write an email that blows your audience away, the following tips may help.
End of the Year Templates
Your year-end wrap up email should stand out if you want to get noticed and effectively get your message across. Go for holiday themes, snow themes and cooler colors to reflect the season. A nice template will also help to keep your formatting in check, which is very important.
Whether you use an email marketing template or not, make sure your paragraphs are short, there is lots of white space between those paragraphs and be brief with your overall message for ease-of-reading. Your audience will appreciate it and will be more likely to actually read the words you took the time to send out.
Reminisce & Celebrate
If you’re not sure how to begin your year-end wrap up email, go for a reminiscent message that talks about the events that made up the previous year. Talk about the things you discussed in your email marketing campaign since January, or you could mention your company’s recent successes. Either way, guiding your readers down memory lane is an excellent way to keep them on the hook.
A Hint of What’s to Come
Since your email marketing missive is being sent at the end of the year, you might want to talk about what’s about to happen in the coming months. Does your business have anything up its sleeve that you might want to hint about? Or maybe you have a brand new product that is about to go on sale for the first time. Your year-end wrap up email should get your audience excited about remaining a valued subscriber as we head into 2014.
A Special New Year Thanks
Whether it’s at the beginning, in the middle or at the very end, always take the time to thank your audience for remaining subscribed to your email marketing list. You may even throw a special token of appreciation to your individual readers, something like a discount or a free gift of some kind.
Exclusivity Has Its Benefits
Whatever you write about in your year-end wrap up email, make your readers feel like VIP members. You should make it clear that the subscribers who stick with you into 2014 and beyond are part of something special. Your subscriber list should appear to be an exclusive club where everyone benefits, including you.
Personalization Goes a Long Way
If possible, use personalization in every email to hit a special chord that translates into years-long membership. Personalization could be something as simple as using the person’s first name to mentioning past purchases, their date of birth or anything else that hits close to home. People like reading their own names and information about themselves, and you would do well to use that information to your advantage by using personalization at every turn.
Especially at the end of the year, your email marketing message should be personal and full of gratitude, and personalization is perfect for just this occasion.
Focus on Mobile
Mobile devices are becoming increasingly popular and more people are reading their emails on smartphones and tablets than at any other time in recent history. Keep your mind on this fact as you set your email marketing settings. You’ll also want to make sure that your email marketing campaign template is easy to read on mobile devices, and that the messages are short enough to appease mobile users that are typically short on time and span of attention. Regardless, mobile is going to be prominent in the coming months for all marketers, but particularly for email marketers.
Now that you have all the necessary information, you should have no trouble writing a year-end wrap up email that will keep your audience riveted and taking action. Speaking of action, don’t forget to include a call-to-action at the end along with a link. If you have done your job and you’ve managed to write engaging copy that resonates with your audience, the people who read your email will be more likely to click any link you provide.
If you follow this advice, you should be able to improve your open rates and response rates for every year-end wrap up email you send out. Consider that a sign of the success that’s to come in 2014.