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Imagine hosting webinars that always fill to capacity and that have your participants clamoring to buy your latest offer the moment you finish the Q&A. That can happen if you learn how to choose a webinar topic that gets your audience truly excited. To help you out, here are a few tactics that you can employ right now to help you select a webinar topic that gets your prospects moving in their seats with anticipation.
1. What’s Hot In Your Industry?
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A good trick to use when learning how to choose a webinar topic is to set up a Google Alert for relevant information. Google Alerts will notify you whenever news, updates, tips, tricks or advice appears online that relates to your industry. Choose keywords and search terms to help you identify those buzz-worthy webinar topics before your competitors get their hands on them.
2. Borrow From The Experts
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Find other webinars in your niche and start attending. When you find a good one, see if there’s any way you can present the same subject matter in a new and unique way. If nothing else, attending other webinars may give you that creative spark that will help you come up with an even better webinar topic that really fills the seats.
3. What’s Being Talked About?
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Find online forums in your niche, if you’re not already a member, and start reading the latest threads and posts. What problems are the forum members facing? What questions are they asking? Reading popular forums can give you tons of great webinar topic ideas, but so can reading social media. Find discussions wherever they can be found online and start paying attention. When learning how to choose a webinar topic, you’ll notice that just being aware of your target audience’s plights and conversations is a big part of the process.
4. Release A Survey
Releasing a survey to your audience on social networks and via your website can be a great way to put your finger on the pulse of your target market. Find out what they’re interested in, what they hope to learn in the future and what skills they hope to cultivate and hone. When you want to know which webinar topic will get your audience excited, one of the best ways to do it is ask.
5. Ask Your Team
If you’ll be getting help from other team members putting your webinar together, why not ask those individuals which webinar topic you should use? Their input is just as valuable as your audience’s input. Your team members may also have other perspectives on popular topics that you may not have considered. Get everyone’s input and you may find yourself rewarded.
6. Repurposed Marketing Content
Think back to an article or blog you read recently that really wowed you. Or maybe you watched a video or downloaded a white paper. These materials can all be repurposed into full-length webinars – with a little imagination and effort. Just make sure you find valuable information to fill in the gaps and that you’re not just regurgitating the information presented by the article, video, blog or any other marketing materials.
7. Shortcuts & Tricks of the Trade
If you still find yourself stuck even after reading the above tactics on how to choose a webinar topic, you can always fall back on shortcuts and tricks to help your audience find success faster. Have you figured out a neat trick to bypass a popular marketing method? Have you figured out how to design a website in half the time it used to take you? Take these tips that you’ve figured out on your own and make a name for yourself by making them hot webinar topics. If you become known for hosting webinars that are unique and that offer the fast track to success, you’ll probably have to start turning people away because your webinars will be that full.
Put these webinar topic tactics in your marketer’s toolbox and keep them handy the next time you find yourself scratching your head in contemplation. Learning how to choose a webinar topic is a skill that all marketers should possess, especially if they hope to produce webinars that really get people talking. If you set up online alerts, pay attention to the conversations and you get the input from everyone involved, you’ll likely come up with a list of webinar topics that are sure to keep you and your excited audience busy for some time to come. Sold out webinars, here we come