What is Viral Advertising ?

Refers to an advertising technique that influences users to willingly share a promotional message with others in their networks, resulting in an increase in brand awareness of the product/service being advertised and a tidal wave of publicity for the featured business. Viral advertising could take the form of interactive Flash games, brandable software, email promotions, ebooks and video clips. Twitter, Facebook and Pinterest are all extremely effective tools you can use to kickstart a viral marketing campaign.