What is Doorway Page ?

Also known as ‘bridge page,’ or ‘gateway page.’ A doorway page is an extremely poor quality page that is heavily optimized to rank for a keyword. It fails to offer any value to a user and more often than not, cannot even be seen by them because within seconds, they are automatically re-directed to the actual destination they clicked through to visit. Websites that contain doorway pages are severely penalized by search engines and are swiftly removed from the index.

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