What is Direct Marketing ?

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A form of advertising that involves selling goods and services directly to consumers rather than through retail stores, usually via direct mail, telephone selling and door to door selling. One of the main differences between direct marketing and standard marketing practices is that when it comes to the former, the result of a promotion can be easily measured in terms of response rates. Moreover, direct marketing is mostly dependent upon the use of categorized and highly targeted customer mailing lists and databases.

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Dictionary for Internet Marketing

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