If you want to rank prominently in the search engines, which will ultimately bring all that coveted organic search traffic to your website, you need to conduct adequate keyword research. Keyword research describes the practice of finding highly-searched-for keywords with low competition. Sounds easy enough, right? It’s not until you actually get into the research part that you see how keyword research can be a little more difficult than it sounds. With all the competition out there, how can you possibly hope to find a keyword or keyword phrase that people are using, but that doesn’t have any competition? The answer is to always go for the long tail keyword phrase.