Every year the search engines change, forcing online marketers to alter their tactics right along with them. Yet as online marketing processes become more advanced and search as a whole becomes far more targeted, too many marketers begin to jump from tactic to tactic all the while forgetting where they came from. Instead of searching for the next best thing to attempt to target your audience just a little better, sometimes it pays to go back to the beginning, back to the fundamentals when you first conducted your keyword research. It’s a new year and that means that some of your search data may have changed since you least updated the keyword research for your business. To make sure your business is using the very best keywords and to make sure nothing has changed since the very beginning, take a trip back in time and start your keyword research all over again. You never know, altering your research and the keywords you use may help you break plateaus and achieve all new higher rankings. Let’s look at a few steps you can take to go back to the fundamentals when researching the best keywords was the most important thing on your mind.