Out of all the ways to drive traffic to your website, article marketing has to be amongst the most effective. If you can craft engaging, informative and entertaining articles and if you can optimize those articles for the search engines, you’ll enjoy a healthy flow of traffic that never quits. You need to know exactly what to do, however. See, there are some that will tell you that article marketing no longer works. These naysayers will say that the search engines like Google are doing what they can to ensure that article marketing is no longer effective at spreading your marketing message and driving traffic. Article marketing used to work, these Debbie Downers might say, but no longer. Some evens say that article marketing is a complete waste of time. Guess what? They’re wrong.