Social networking has taken the world by storm, but is it really necessary for business? If you want to draw more attention to your business and brand online, the answer is yes. You need social networking, period. There’s no other way around it. The way the Internet is evolving, you soon won’t have an option whether or not to engage in social media. If you do anything online, it will probably find you. That’s how much the world has taken to this media phenomenon. What are the true benefits of engaging in social media, you might ask? Let’s just say that you’ll soon see why so many online business owners choose social networking as one of their prime marketing efforts.