Google has become a household name. People young and old know that you only need to ‘Google’ whatever it is you want to learn and you’ll have instant results. People are using the search engine on their computers, phones, other mobile devices and even on their television sets. As an Internet marketer, it is important to learn how Google serves the consumer. This will give you firsthand and applicable knowledge that you can implement with all current and future online marketing campaigns to make them even more effective.