As a non-profit or government agency, you have an obligation to keep your organization fresh on the minds of the men and women in your local community. For this reason, you should be planning your next public service announcement right now. How long has it been since your last PSA? If it’s been more than three months, you’re already behind. You should strive to make a public service announcement at least once every quarter. That’s once in January, once in April, once in July and once in October. Here are five reasons why releasing regular public service announcements it’s in your organization’s best interests.
Non-profits that harness the power of public service announcements earn more donations and have more interaction with the local community than organizations that don’t use PSAs to their advantage. When you create a public service announcement, you create more exposure for your organization, but you also attempt to help the community in some way. For increased exposure and to convey the image that you truly care about the community you’re targeting, we recommend that you create a quarterly public service announcement. With the second quarter already underway, it might be time to start planning your organization’s next PSA.
When you want to get the word out about your latest program or service or even if you just want to call more attention to your non-profit, a public service announcement (PSA) is just what the doctor ordered. A well-produced PSA can change minds, get people to act and if you play your cards right you might even get a chance to go viral. The following are some ways to plan the perfect public service announcement for your organization or cause.
Public service announcements, or PSAs, are messages designed for public consumption that are offered by the media without charge. These announcements are typically used to raise awareness about a particular issue, to change the public’s perception of an idea or situation or to change the public’s behavior.
Some popular public service announcements include:
- Anti-Bullying Campaigns
- Toys for Tots
- Green Living
- How to Stop Someone from Choking
When the goal is spreading your message far and wide, one of the most effective means is through a well-produced public service announcement or PSA. You’ve probably seen PSAs on TV that tell you that drugs are bad or to wear your seatbelt or how to protect yourself during an earthquake, and it’s likely that you learned a little something from each one. That’s the key lesson you’re going to take away today. If you want to learn how to produce public service announcements that always hit their mark, you must offer a message that ‘serves’ your community.
A public service announcement or PSA is a film, radio or Internet-delivered message that is submitted to the media (or uploaded to the Internet) in order to benefit the general public. Unlike a press release that promotes your business, brand, products and services, a PSA typically provides general safety tips, such as fire, flood and hurricane preparedness, for the purpose of helping others. If you hope to create catchy public service announcements that always perform as planned, keep the following tips in mind the next time you have an important message to share.
You probably have heard about my Gold program for people trying to succeed with their internet business. People talk about it on the show, it comes up randomly in conversations, etc.
I mentioned the Gold program in last week’s show and decided to make a little clip of it like a PSA, to explain what this service is to anyone who might not be familiar with it.
So here you go…