I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!

Google’s really getting serious about mobile advertising.  In November they purchased AdMob, a mobile display ad technology provider, for $750 million.  If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing.  In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.

The amount of money Google spent on this purchase shows how important Google feels the subject of mobile advertising really is.  It IS the future of advertising.  And to prove the seriousness of Google in this direction of advertising, here’s a bit of a letter that I received this morning:

“Dear AdWords Advertiser,

“We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website…”

Google is making it easier for mobile users to engage with your ads.  And this is just the beginning.  Google’s own phone, which uses Android software, called “Nexus One” is being unveiled at the Googleplex in Silicon Valley right NOW as I type this post.  It’s intended to be part of a new class of phones called “superphones”.

The other very interesting thing about this is Google moving forward with an implementation of click to call advertising.  I’ve seen other networks like Commission Junction roll out this kind of program and I’ve even seen Google dong experimental click to call tests, but this is the first time that I know of Google fully rolling out this type of advertising.

What’s everyone else doing about this?  Not sure, but at the moment iPhone users are still happy with their iPhones, and Blackberry users are still loyal Blackberry users.  But here’s something:  the rumor is that Apple is acquiring a company called “Quattro Wireless”, which is a mobile advertising company who rivals AdMob.  So it doesn’t look like everyone is sitting back on their haunches while Google takes over the mobile universe.  Which is something I find comforting.

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Google AdWords

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We had a lot of submissions this week about a variety of topics including: Google Adwords & PPC, Making money blogging, financial advice, Autoresponders and a lot of great Internet marketing help. Browse through the posts and hopefully they provide you with some value.  Let me know what you think of this weeks blog carnival by submitting a comment at the bottom of this post.  I’ll be adjusting the types of entries I accept based on your feedback.

Barbra Sundquist presents How to Set Up an Aweber Autoresponder posted at HomeBusinessWiz Autoresponders are a powerful tool and can do lots of things. You can customize them for marketing purposes and collect statistics on your leads and messages. To get started, there are four basic steps:

Ray presents Declutter Your Life By Getting Rid Of Junk Mail posted at Money Blue Book The average American household receives unsolicited junk mail equivalent to 1.5 trees every year, which comes out to more than 100 million trees for all U.S. households combined. Learn how to do your part in reducing junk mail.

Jim presents This coffee sucks. And so does your marketing. posted at B2B Rainmaker “If you want to be like everybody else, keep doing what you’re doing, it isn’t working for them either. If you want to be remarkable, do something we can talk about.”

Blogger presents Make Money Blogging: Top Bloggers And How Much They Earn posted at The Digerati Life If you’re interested in blogging to make money here’s some information on how to do it with examples of other bloggers who are successful at it.

The Smarter Wallet presents How To Earn Money Online, Get Free Stuff ! posted at The Smarter Wallet A few suggestions on how to earn money online and get free stuff on the internet. These and tools may provide you with a few opportunities!

Ayala presents If You Don’t Have A Website, Then You Don’t Have A Business | Internet Mogal posted at Internet Mogal In this digital era, if you don’t have a website you don’t exist. I know. It sounds so drastic and final. Let me explain what I mean.

Bobby Leong presents What is “WWW” the ? posted at Internet Marketing Solutions Have you ever realized that it is easier to say “World Wide Web” than “www” when you announce your website to the world verbally?

Brooklyn White presents 100 Free Web Design Tools and Resources posted at Becoming a Computer Technician A giant list of web design resources you can use that are free.

Mariano DiFabio presents Does Your Business Really Need Social Media? 10 Questions to Ask posted at The Web and You, saying, “Are you considering social media for your business but aren’t really sure where to begin? Here are 10 questions that every business should ask before taking the plunge and developing a plan.”

Welly Mulia presents Satisfy (The Majority Of) Your Customers posted at Internet Business Make Money Online With Welly Mulia When a customer’s expectations are not met, they are unsatisfied. When that happens, 3 things occur:

Ryan Healy presents 31 Ways to Grow a Business posted at Ryan M. Healy. There are essentially four over-arching strategies for growing a business. No more, no less.

Harrison presents 6 Steps to Successful Social Media Buzz posted at eSpire Marketing – A Twitter Blog, saying, “This 6 Step Guide is pulled from a number of case studies that have proven themselves useful on numerous occasions.”

Nesher presents Better Tracking of Visitors Interaction on your Blog posted at Blogging for Good in the Modern World. Do you mind, if somebody uses the content posted on your blog or website pages? I personally do not mind. However, it would be nice if there will be ability to track all the cases, when content is copied, and the proper credit will be presented.

Christian Russell presents 20 Ways to Instill Trust and Make More Money posted at Next Level Blogger. The methods we use to market products and services these days are changing rapidly, and if you’re reading this blog you’re obviously aware of these changes and are taking steps to learn. Kudos. But it’s important…absolutely essential…to understand one simple fact.

Christian Russell presents The Number One Reason Blogs Fail posted at Next Level Blogger. If you want a successful blog or internet marketing plan of any kind, you need a fully detailed plan to start off.

Martin Russell presents “Conspiracy of the Rich”- A Review posted at Word of Mouth Marketing. Robert Kiyosaki has tried to turn his latest book launch into an viral event by having chapter by chapter released online and inviting comments from readers. The end result will be a hardcopy of the book “Conspiracy of the Rich: The 8 New Rules of Money”.

Foster presents Some Things To Know About Pay Per Click Advertising posted at Internet Income – The Journey. There are many steps you must master before you can become profitable with PPC. It is not a matter of throwing up something in ten minutes and seeing what works. You will need to research and implement each part of the process properly, otherwise your campaign will not succeed.

Cynthia Medina presents What if your articles could talk? posted at MomzBusiness, saying, “Imagine if you had a full time employee at your disposal and his job was to turn every article you have written into a video and bring it’s message to life? Wouldn’t that be great? Well now you can but it’s not a warm body, it’s a software program.”

That concludes this edition. I’ll publish next weeks edition on Thursday night too.

Tags

Carnival Of Online Marketing

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I would like to have my entire marketing team get you search engine rankings & a TON of traffic to your website. This is the same team who does the marketing for my websites & they’ll use the exact same techniques that I use. Don’t worry, it’s WAY more affordable then you could possibly imagine. Check it out here:

http://www.websitemarketingdreamteam.com/traffic/

Also, if you are interested in becoming a reseller or joint venture partner I have special packages that can even include brand new websites for your clients as part of the package. Here’s a chance for you to earn a very high monthly residual commission for the lifetime of the clients you refer. To learn more about this amazing program give Carlos a call at 1-888-436-7180. I really look forward to working with you.

We’re also having a meeting here at my office this evening for resellers & JV partners. So if you’re local: you’re invited to attend. Just call Carlos to get directions: 1-888-436-7180. If enough people outside my area are interested I may decide to stream the meeting live so let Carlos know if you’d like me to stream tonight’s reseller/JV meeting.

You can also sign up to the affiliate program here:

Web Marketing Dream Team Affiliate Program

I look forward to working with you.

Tags

online marketing

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Sign up to my mailing list by filling out the form on the top right of my site and I’ll email you every time we go live.  You can also follow me on Twitter to get notifications when the show goes live.  You can catch the show over at http://www.billmcintosh.tv/live every Tuesday night at 6:30 PM Pacific Standard Time.

The first half of the show covered social marketing and what tools I use to effectively do marketing with social media.  I’ll list all the links I talk about in the video below. I covered how to use sites like Twitter to do social marketing.  Twitter is currently my favorite social media site and I recommend anyone who needs traffic, leads and sales to start using it now. So if you aren’t using Twitter: Shame on you!   Start now by clicking this link to follow me on Twitter .

So without Further delay, here’s the video:

Here is the links of resources I mentioned in the video:

Tweet Pro:
A very valuable paid tool to help you find and follow targeted Twitter users.  It saves a lot of time and ads a little automation to the process.

Tweet Grid:
Track Twitter conversations in your browser.

Automatic Twitter Unfollowing and Follower Management:

Tweet Later:
Will automatically follow people who follow you and direct message them plus many other useful features.

Social Too:
Similar to Tweet Later, but will automatically unfollow people who stop following you.

Twitter Karma:
A good tool to manage your followers and identify people to unfollow.

Pinging All Your Social Profiles:

Ping.fm:
A good tool to automatically update many of your social networking and social media profiles.

My Favorite Social Media Site:

Utterli:
My new favorite social media site.  It’s like a multimedia Twitter tied to your phone.  You can record video, audio and photos right from your phone and update your timeline.  It also cross-posts these to your other social networking profiles.

More Social Sites, Follow Me:

FaceBook:
Friend me up on Facebook

Zannel:
Like Utterli, but not quite as powerful (at least as far as I can tell right now).

Firefox Social Media Toolbar:

Yoono Firefox plugin:
Keep track of all your social networks right in Firefox.

Tags

News

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Click Here For Online Marketing This Week Featuring Twitter Marketing

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online marketing

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http://www.billmcintosh.tv/live

I’ll cover my recent testing of YouTube’s new sponsored search campaigns.  Will the be the next AdWords?  Or will it be a flop?

I’ll also be taking your live questions on anything to do with doing business online and Internet marketing… See you there @ 6:30 PM Pacific Time.

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Bill's Schedule

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YouTube Sponsored PPC Search: The New Google Adwords

It should show you everything you need to know in order to get started.  It basically works like any other PPC (pay per click) search advertising.  You put in the keyword you want to target and the highest price you’re willing to pay for clicks.

If Google handles this right, it could become the next Google AdWords. I’ve been doing a lot of testing the past few days and will be sharing all the tips and tricks I figure out to my subscribers.  So if you aren’t already subscribed, enter your name and email address into the top right of any page on my site http://www.billmcintosh.com and sign up.

I’ll also be covering everything I’ve learned in my upcoming live broadcast of my Internet marketing show that happens every Tuesday at 6:30 PM Pacific Standard time.  To tune in, just go to: http://www.billmcintosh.tv/live when it’s show time.  There will be a live chat room and I’ll be answering your online marketing questions.

Tags

YouTube

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Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.

(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)

Wow. This brings up a bunch of questions. What is “slow”? How will I know if I am penalized? How do I fix it? How much will this cost me!?

What is “slow”?

Since “slow” is a relative term, you may think your page loads great. Google says in their Help Center:

…we evaluate your load time relative to the average in your server’s geographic region.

How will I know if I am penalized?

Look at how your keyword is graded on the Keyword Analysis page. If it says, “This page loads slowly”, you are affected.

How do I fix it?

Put simply, if you are a web developer, just follow the directions they list: use few redirects, reduce page size, stop using interstitials, and minimizing iframes. If you aren’t, you will need to get someone to help you.

And even once you do fix it, it will take awhile for Google to take away the penalty:

The AdWords system re-evaluates landing pages on a regular basis. If you make significant improvements to your landing page’s load time, you should see an improved Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may update incrementally over a number of weeks after you improve your load time.

How much will this cost me?

No one knows yet the extent of “slow” that Google is penalizing. But irregardless, if you are not actively managing your AdWords campaign and watching for penalties, this could cost you A LOT of money. Like any of the other penalties Google lists in their 100 page document, if you don’t know what they are, you can’t be possibly be able to ensure they don’t happen to you.

My takeaway from this: AdWords Is For Professionals

Adwords is going from “too darn complicated” to “tax law complicated”. With so much money being spent, it is not a system for an AdWords newbie to dabble in. Unless you have a wildly successful campaign that can make you money even with all the mistakes you WILL make, it will more than likely cost you A LOT of money.

If you start an AdWords account with the desire to “learn as you go”, you are shooting yourself in the foot. You will cause penalties to your account that can take years to correct. Sometimes, the problems will never go away.

And with this penalty, you could be over-paying Google, not know it, and not even realize it was because of your site speed (or dozens of other factors most new webmasters wouldn’t have a clue about).

Trying to figure out AdWords as you go is like trying to represent yourself in court. Sure, you may get lucky, but do you want to bank on that?

photo credit: biscuitsmlp

Tags

Google AdWords

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For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way.

These rounds of quality score updates have affectionately been called the “Google Slap” by those in the Internet Marketing community. Not even the big spenders in AdWords are immune from the Google Slap. I’ve personally had campaigns that spent six figures every month with Google get slapped and go from $150,000+ in monthly spending to nothing. So they don’t seem to mind offending big advertisers.

Over the past day or so there’s a whole new round of Google Slaps hitting many sites. This is round 4 of the Google Slap. Webmasters, marketers and business owners everywhere woke up this morning finding their bids jacked up from pennies to $10. The people who relied upon AdWords as their biggest source of traffic are essentially out of business overnight.

I’ve heard rumors that in some cases Google Slapped so many sites this time that some major keywords actually have no advertisers running at all. I’ve seen several of the markets I’m advertising in get thinned out where there were dozens of advertisers last week and now there are less than 10.

I completely understand Google’s desire to have quality listings in the AdWords program, but the problem I have is that Google sure seems inconsistent and arbitrary in the way they apply the quality score. I’ve seen horrible sites survive the Slap and keep running fine while at the same time quality sites get hit hard. I even have a campaign I manage that ranks in the top 4 organic search results for all its major keywords. It’s a 10 year old site and is an authority in its market. However, Google has slapped it and refuses to adjust its poor quality score. So they’ll send free traffic from their organic search results, but will not let me pay them to be in AdWords.

Another problem with the Google Slap is, in some cases, once you’re slapped you can’t fix it. You might as well throw away your domain name and start all over.

That’s why I always advise that anyone who wants to use Google AdWords to study up on it completely before doing anything. I don’t mean a casual study either. You must understand all aspects of using Google AdWords; Including their Landing Page & Site Quality Guidelines, the Google Webmaster Guidelines and how to make your site generate sales effectively. Otherwise you’re likely throwing money out the window while risking being slapped permanently.

Now to top things off, Google accidentally uploaded the future version of their terms of use. This was a mistake and they quickly pulled it down, but not before some clever webmasters had a look at what’s coming in the future. Google is apparently going to keep track of how well the server your website is on runs. If it runs to slow for Google’s liking, they’ll slap you!

I’ll cover more on this one within the next day or two.

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online marketing

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This one change could cost you your online business!

In my video below, I’ll show you what I found and explain what Google has been testing and what these new search results could mean for Google AdWords advertisers:

I attended an online marketing seminar recently on how Google AdWords and traditional search engine optimization have become so dependent on each other. There was some talk of Google’s new approach to displaying search results changing the entire landscape of search engine optimization. However, I don’t think anyone in attendance had yet realized that this could have such an enormous impact on AdWords advertisers.

I have been an AdWords advertiser for many years and have driven millions of visitors to my sites with it, but have never seen something that could so drastically slash my AdWords traffic as this Google experiment.

Will Google’s new concept kill your AdWords traffic?

What do you think? Comment below and let me know.

Tags

online marketing

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