The New Year is almost upon us and it’s being billed as the year of the consumer. People are using the Internet more than ever before and they’re doing it from mobile devices that allow them to interact, surf, leave reviews and anything else on the fly. If you don’t fine tune your online marketing efforts, you could get left behind. You could find yourself surpassed by your competitors and your customers aren’t going to stick around if you keep up with the same old same old. The following online marketing updates will help you streamline your operations in preparation for the year 2013.