<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Bill McIntosh &#187; Online Advertising</title> <atom:link href="http://www.billmcintosh.com/tag/online-advertising/feed/" rel="self" type="application/rss+xml" /><link>http://www.billmcintosh.com</link> <description>My View On Marketing, Business &#38; Life</description> <lastBuildDate>Mon, 14 Jun 2010 18:35:50 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0</generator> <item><title>iPad: A Clue to Mobile Marketing Trends</title><link>http://www.billmcintosh.com/training-videos/ipad-a-clue-to-mobile-marketing-trends/</link> <comments>http://www.billmcintosh.com/training-videos/ipad-a-clue-to-mobile-marketing-trends/#comments</comments> <pubDate>Wed, 31 Mar 2010 22:30:19 +0000</pubDate> <dc:creator>Bill McIntosh</dc:creator> <category><![CDATA[Training Videos]]></category> <category><![CDATA[4square]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[facebook]]></category> <category><![CDATA[hewlett-packard]]></category> <category><![CDATA[ipad]]></category> <category><![CDATA[local advertising]]></category> <category><![CDATA[local marketing]]></category> <category><![CDATA[microsoft]]></category> <category><![CDATA[mobile devices]]></category> <category><![CDATA[mobile marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[yelp]]></category><guid isPermaLink="false">http://www.billmcintosh.com/?p=595</guid> <description><![CDATA[Image via CrunchBase Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest. That bridges over nicely to something I mentioned in a recent live show. Traditional [...]]]></description> <content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;"><div><dl style="width: 260px;" class="wp-caption alignright"><dt class="wp-caption-dt"><a href="http://www.crunchbase.com/product/ipad"><img src="http://www.crunchbase.com/assets/images/resized/0007/4404/74404v12-max-250x250.jpg" alt="Image representing iPad as depicted in CrunchBase" title="Image representing iPad as depicted in CrunchBase" width="250" height="155"></a></dt><dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://www.crunchbase.com">CrunchBase</a></dd></dl></div></div><p>Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to <a href="http://www.mcintoshmarketing.com/contest">My iPad Contest</a>.</p><p>That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it&#8217;s vital that you stay on top of these changes so that you&#8217;re not left in the dust. Mobile marketing is not just the future of marketing, it&#8217;s the NOW of marketing.</p><p>More and more people own mobile devices and use them for a majority of their internet searches.  People search for the places they need to find while they&#8217;re out and about, from their iPhone or Android or Blackberry. And now the iPad will be the next mobile device, and along with it is coming Microsoft&#8217;s &#8220;Digital Journal&#8221; and HP&#8217;s version of the same.</p><p>The days of looking up things in the Yellow Pages are long over. And now even looking up things from your home computer are soon to be a thing of the past. It&#8217;s time to start marketing your business to the mobileverse. Think 4square. Think Yelp. Think Admob. Think local. For more information on this subject, watch the clip below. And make sure and stop by my live show at <a href="http://businessinnercircle.com">BusinessInnerCircle.com</a> on Tuesday nights for training on local marketing and advertising.</p><p><div id="saiweb_cf572c0b8c269e57457ae8048dda7ffa" style="width:400px; height:325px;"></div><script language="Javascript" type="text/javascript">WPFP(document).ready(function(){$f("saiweb_cf572c0b8c269e57457ae8048dda7ffa","http://www.billmcintosh.com/wp-content/plugins/word-press-flow-player/flowplayer/gpl/flowplayer-3.1.1.swf",{plugins:{controls:{buttonOverColor:'#595959',sliderColor:'',bufferColor:'#636363',sliderGradient:'none',progressGradient:'medium',durationColor:'#3d3d3d',progressColor:'#a1a1a1',backgroundColor:'#000000',timeColor:'#a6a6a6',buttonColor:'#3d3d3d',backgroundGradient:'none',bufferGradient:'none',opacity:1.0}},clip:{url:'http://media.mcintoshmarketing.com/live/ipad-digjournal.flv',autoPlay:false,autoBuffering:false},canvas:{backgroundColor:'#000000'}})});</script> </p><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/ad494279-cc75-4831-9562-9ee6d2ec47d7/" title="Reblog this post [with Zemanta]"><img style="border: medium none; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=ad494279-cc75-4831-9562-9ee6d2ec47d7" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related more-info pretty-attribution paragraph-reblog"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div><h3><small>Tags</small></h3><p class="mytag"><small> <a href="http://www.billmcintosh.com/category/training-videos" rel="tag">Training Videos</a> </small></p> ]]></content:encoded> <wfw:commentRss>http://www.billmcintosh.com/training-videos/ipad-a-clue-to-mobile-marketing-trends/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Forum Roundup: Online Marketing Questions Answered</title><link>http://www.billmcintosh.com/training-videos/forum-roundup-online-marketing-questions-answered/</link> <comments>http://www.billmcintosh.com/training-videos/forum-roundup-online-marketing-questions-answered/#comments</comments> <pubDate>Mon, 18 Jan 2010 20:07:14 +0000</pubDate> <dc:creator>Bill McIntosh</dc:creator> <category><![CDATA[Training Videos]]></category> <category><![CDATA[article writing]]></category> <category><![CDATA[duplicate content]]></category> <category><![CDATA[forums]]></category> <category><![CDATA[internet business]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[Online Advertising]]></category><guid isPermaLink="false">http://www.billmcintosh.com/?p=388</guid> <description><![CDATA[You got questions?&#160; Well&#8230;we got answers. Throughout the week, members of my BusinessInnerCircle.com website ask questions on our forums.&#160; The members help each other, and my staff are there to answer questions as well.&#160; And on Tuesday nights I answer a few of the forum questions live on my show. Two great questions were posed [...]]]></description> <content:encoded><![CDATA[<p>You got questions?&nbsp; Well&#8230;we got answers.</p><p>Throughout the week, members of my BusinessInnerCircle.com website ask questions on our forums.&nbsp; The members help each other, and my staff are there to answer questions as well.&nbsp; And on Tuesday nights I answer a few of the forum questions live on my show. Two great questions were posed this past week in the forums, so I decided to answer them on the show.</p><p>Question 1 was about article writing, its value and the issue of duplicate content.</p><p>Question 2 concerned buying traffic and if that&#8217;s a good idea or a bad one and why.</p><p>Find out what I had to say about these two questions in the video clip below.&nbsp; And if you have your own questions about online marketing, SEO, driving traffic to your business through social media, online advertising, or anything related to creating a flourishing internet business, come over to <a href="http://www.businessinnercircle.com">BusinessInnerCircle.com</a>, sign up and ask your questions in the forums.</p><p><div id="saiweb_88cc22e312de11b5ef224313fc70030b" style="width:400px; height:325px;"></div><script language="Javascript" type="text/javascript">WPFP(document).ready(function(){$f("saiweb_88cc22e312de11b5ef224313fc70030b","http://www.billmcintosh.com/wp-content/plugins/word-press-flow-player/flowplayer/gpl/flowplayer-3.1.1.swf",{plugins:{controls:{buttonOverColor:'#595959',sliderColor:'',bufferColor:'#636363',sliderGradient:'none',progressGradient:'medium',durationColor:'#3d3d3d',progressColor:'#a1a1a1',backgroundColor:'#000000',timeColor:'#a6a6a6',buttonColor:'#3d3d3d',backgroundGradient:'none',bufferGradient:'none',opacity:1.0}},clip:{url:'http://media.mcintoshmarketing.com/live/13jan10forumthreads.flv',autoPlay:false,autoBuffering:false},canvas:{backgroundColor:'#000000'}})});</script> </p><p>Cheers!</p><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/96b356ff-a5c5-42f2-ba4c-1515f4488bcb/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=96b356ff-a5c5-42f2-ba4c-1515f4488bcb" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related more-info pretty-attribution paragraph-reblog"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div><h3><small>Tags</small></h3><p class="mytag"><small> <a href="http://www.billmcintosh.com/category/training-videos" rel="tag">Training Videos</a> </small></p> ]]></content:encoded> <wfw:commentRss>http://www.billmcintosh.com/training-videos/forum-roundup-online-marketing-questions-answered/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google AdManager: The First Product From Buying DoubleClick</title><link>http://www.billmcintosh.com/online-income/google-adsense/google-admanager-the-first-product-from-buying-doubleclick/</link> <comments>http://www.billmcintosh.com/online-income/google-adsense/google-admanager-the-first-product-from-buying-doubleclick/#comments</comments> <pubDate>Fri, 14 Mar 2008 09:03:08 +0000</pubDate> <dc:creator>Bill McIntosh</dc:creator> <category><![CDATA[Google AdSense]]></category> <category><![CDATA[ad manager]]></category> <category><![CDATA[admanager]]></category> <category><![CDATA[adsense]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[banner advertising]]></category> <category><![CDATA[dart]]></category> <category><![CDATA[digg]]></category> <category><![CDATA[doubleclick]]></category> <category><![CDATA[google]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[publisher]]></category> <category><![CDATA[sphinn]]></category> <category><![CDATA[stumbleupon]]></category><guid isPermaLink="false">http://www.billmcintosh.com/online-income/google-adsense/google-admanager-the-first-product-from-buying-doubleclick/</guid> <description><![CDATA[Today Google announced the introduction of their new AdManager service. It&#8217;s described as an ad serving tool for publishers of small and medium sized websites. With it you can serve ads from AdSense and other networks along with serving in house advertising as well. Google describes Admanager this way: &#8220;It can help you sell, schedule, [...]]]></description> <content:encoded><![CDATA[<p><img src="/images/admanager.jpg" class="right" title="Google Ad Manager Beta" /></p><p>Today Google announced the introduction of their new AdManager service.  It&#8217;s described as an ad serving tool for publishers of small and medium sized websites.  With it you can serve ads from AdSense and other networks along with serving in house advertising as well.</p><p>Google describes Admanager this way:</p><blockquote><p>&#8220;It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free. Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We&#8217;re excited to add DART for Publishers to our suite of products, and we&#8217;re committed to the continued development and enhancement of DoubleClick&#8217;s offerings.&#8221;</p></blockquote><p style="text-align: center"><a href="http://googleblog.blogspot.com/2008/03/our-solutions-for-ad-serving.html"><br /> <img src="https://www.google.com/admanager/static/images/en_US/infographic.jpg" title="Google Ad Manager" /></a></p><p>You can read more about Ad Manager <a href="http://googleblog.blogspot.com/2008/03/our-solutions-for-ad-serving.html">here</a> and <a href="http://groups.google.com/group/Inside-AdSense/browse_thread/thread/e69f30da6362ec38?hl=en">here</a>.</p><p>It sounds like a great tool for webmasters on a limited budget who want to have a high quality ad-serving system on their sites. After all the horror stories about AdSense publishers getting banned and losing access to their accounts I&#8217;m personally a little gun-shy about giving Google complete control over all the advertising.  What happens if they start banning AdManager accounts too?  Will I lose all my reports and data?</p><p>What do you think?  Would you try this on your sites? Leave me a comment and let me know your take on Google&#8217;s newest toy.</p><p>I&#8217;ll be testing it out and will report back to you on how it&#8217;s working for me.</p><h3><small>Tags</small></h3><p class="mytag"><small> <a href="http://www.billmcintosh.com/category/online-income/google-adsense" rel="tag">Google AdSense</a> </small></p> ]]></content:encoded> <wfw:commentRss>http://www.billmcintosh.com/online-income/google-adsense/google-admanager-the-first-product-from-buying-doubleclick/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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