Plenty of marketers have made a fortune in online marketing on their own. However, as you’ll soon find out, some marketers have found that working together with other like-minded people brings many benefits to the table. I’m talking of course about the joint venture; where two or more marketers join together in pursuit of the completion of a common goal. It is important for all marketers to learn how to negotiate a joint venture. When you learn how to hone your abilities and you’re able to add an element to a campaign that another marketer may not possess, you’ll understand just how rewarding, how much fun and how lucrative a joint venture can truly be.