As an online marketer, it is important to keep track of the search engines and how each one is doing in the war for more share of the market. Don’t always assume that Google is always going to be on top. While Google currently commands more than 66% of the market, anything can happen. As a matter of fact, analysts recently reported that we could see the end of Google’s domination if the search giant’s mobile advertising efforts continue to falter. With more people moving to mobile devices, Google needs to catch up if it hopes to retain its search engine market share dominance. As a search engine marketer, you should make an effort to keep an eye on the search engines at all times. Armed with this information, you will always know where to focus your online marketing efforts.