As a non-profit or government agency, you have an obligation to keep your organization fresh on the minds of the men and women in your local community. For this reason, you should be planning your next public service announcement right now. How long has it been since your last PSA? If it’s been more than three months, you’re already behind. You should strive to make a public service announcement at least once every quarter. That’s once in January, once in April, once in July and once in October. Here are five reasons why releasing regular public service announcements it’s in your organization’s best interests.