One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.
What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.