New Facebook changes are coming. And with it, you’ll see a much more localized, geo-targeted social network. Have you ever heard me say that the internet is going local? Only a thousand times. Well, here’s one more clue in case you had doubts…

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Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.

That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.

More and more people own mobile devices and use them for a majority of their internet searches. People search for the places they need to find while they’re out and about, from their iPhone or Android or Blackberry. And now the iPad will be the next mobile device, and along with it is coming Microsoft’s “Digital Journal” and HP’s version of the same.

The days of looking up things in the Yellow Pages are long over. And now even looking up things from your home computer are soon to be a thing of the past. It’s time to start marketing your business to the mobileverse. Think 4square. Think Yelp. Think Admob. Think local. For more information on this subject, watch the clip below. And make sure and stop by my live show at BusinessInnerCircle.com on Tuesday nights for training on local marketing and advertising.

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The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

All the best,

Bill McIntosh
Follow me on Google Buzz:
http://www.google.com/profiles/squidbill

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If you remember way back in December (for internet technology that actually IS way back), Google was trying to acquire Yelp.  That was HUGE news.  Not only that, but Google got turned DOWN by Yelp.   A Google representative was quoted saying THEY are the ones who turned down Yelp…which, aside from being a tactic I used in third grade, also makes NO sense.  Google buys EVERYTHING which makes sense to buy.  They would NEVER say no to Yelp, in my opinion.  Anyway, there’s some context for you.

Without further delay, here are a couple member questions answered on the subject of Local Marketing from that week…

1. How do you optimize your site for Local?

2. How local is too local?

Find out the answers in the clip below.

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1. Should I focus on Yelp and Foursquare for local marketing?
2. What kind of smartphone should I get for mobile marketing?
3. Will Flash be a thing of the past since mobile phones can’t handle it?

Watch the clip to find out the answers. And remember, if you have questions about online marketing that you want answers, stop by my online show at BusinessInnerCircle.com on Tuesdays at 6:30 pm PST and get them answered.

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Think about it, when you’re looking for restaurants, doctors, car repair shops or any of thousands of businesses you’ll need to actually visit, what do YOU put in the search field? Chances are you enter your own town into the search so that you don’t just get a list of places all over the world, right? Right. As a business owner, it’s vital that your company is represented online so that it actually shows up in these searches.

Businesses have been using the internet for international, national and local online marketing for many years now. But there are still a lot of local businesses that don’t use it, despite that nearly 80% of this country is connected to the internet daily. The internet is happening now and it’s the future of marketing and advertising…specifically LOCAL marketing.

There are sites that review businesses as well. Yelp is one of the most popular social networking websites on the internet. Consumers go there to find out about local businesses, where they are located and how they are reviewed by the other members of the site. And members post their own reviews after visiting local businesses. People make decisions based on Yelp results. Last July, Yelp had 8.6 million new visitors, which was an increase of about 80% over the previous year. So if you have any doubts as to whether local online marketing is just a fly-by-night gig, you need to dispel them.

The internet is here to stay. And local online marketing of your business is more important than ever. Make this the year you give your company a real online presence in your local area. And watch the results.

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There’s no charge for this and the only requirement is that you’re willing to come to my office in Orange County.

Fill out this form and someone will call you to set up an appointment with me:

http://bit.ly/5tu8WI

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SOUTHERN CALIFORNIANS: I’ve also got a very special announcement tonight for you. If you’ve ever wanted to sit down 1-on-1 with me to discus your business in person and get my help: you’ll want to tune in tonight and get a special sneak preview about this! and don’t worry… it will not cost you a dime!

Please Tweet this & tell all your business friends about this very special show! Ask them to join you on the live show:

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

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