Well, here is video I created to answer that question: Social Bookmarking + Social Networking = Instant Traffic.  You can also read this blog post about a really interesting social bookmarking & social networking traffic experiment.

In this experiment you’ll see some innovative ways to leverage many of the new “Web 2.0″ sites to gain some really fast traffic and search engine rankings. It is also a great way to launch a new website and has both short term and long term benefits for SEO and getting visitors to your website.

There are 3 key parts to this strategy:

1. Social Networking

Social networking sites are sites like MySpace or FaceBook where you can go make friends and socialize. However, these sites are also powerful marketing tools! Where else in history could you have instantly found and connected up with a worldwide group of people interested in just about any topic? This exactly what social networking offers you: To directly seek out and communicate with people who are interested in what you have to offer.

2. Social Bookmarking

Social bookmarking is replacing some of the traditional functions of search engines. Instead of having to guess the perfect keywords and weed through the results, you can just see what sites other people liked and have visited. It’s a lot like word of mouth in the offline world.  The really important benefit here is that you can pick up loads of backlinks to your website - if you know how to use them correctly.

3. Social Media Marketing

Social media sites are some of my favorites.

These are sites where you can create your own content and share it with others. You can create blogs, journals, photo galleries, videos and more. My favorite are the video sites.

Video marketing is a vital part of the strategy.  The problem is that so few people really know what it takes to make video marketing work correctly. You can post an amazing video, but if you don’t market your video correctly, nobody will ever see it!

This is what I hope to remedy with my social networking traffic experiment.

One other really surprising benefit from properly done video marketing: Did you know that your videos can very often outrank your website? Did you know that your videos can get top 10 rankings in all 3 of the major search engines? It’s actually pretty easy. How could THAT help your business?

Anyway, go check out the links I mentioned above and have fun watching the experiment!

Tags

Social Marketing