Many businesses that rely on local customers focus too much of their efforts on national search engine optimization. They read books on SEO and they optimize their websites and other marketing materials to show up for search engine users from Chattanooga to China. These business owners and marketers don’t realize that engaging in local marketing would be a much better use of their time. Here are a few tips you can use to achieve local marketing success so that the phone starts ringing and more customers start walking through your front door.

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