Bill McIntosh » foursquare

Mobile Marketing: Yelp, Foursquare and Other Awesome Things

Bill McIntosh — Tue, 26 Jan 2010 06:45:07 +0000

: Image via CrunchBase

I’ve said it before, and I’m sure I’ll say it many more times: Local, mobile and social are the future of advertising and marketing.

What does this mean? People search for local businesses all the time. Where’s a good thai restaurant nearby? Where’s the closest place to get my oil changed? These searches are being done at home, on laptops in coffee shops, from people’s iPhones. And as a business owner it’s important that you know what’s happening and adjust your marketing strategy accordingly.

Two companies in particular are seriously nailing this strategy: Yelp and Foursquare.

Yelp is a social networking site for reviews. You can do searches for local businesses, then see reviews that other members have posted for that business. And you can also post your own reviews. Restaurants with great Yelp reviews even get stickers like the Zagat ones to put on their front doors. It definitely means something to be highly reviewed by members of Yelp. Then came the Yelp iPhone app, so you can read and write reviews while you’re AT the business! And they didn’t stop there…

Foursquare is sort of derived from a couple different social networks for events: Upcoming.org, Meetup.com, etc. But originally specifically for iPhones. They’ve made a ton of updates and made the app available for other smartphones and the app is more fun and awesome than ever.

How does all of this relate to you as a business owner? Watch the clip and find out!

Mobile Marketing Q and A

Bill McIntosh — Tue, 26 Jan 2010 06:40:50 +0000

There were a TON of great questions from the members-only chat and the public chat on this week’s live show! It started with questions about mobile marketing, then branched out to all kinds of interesting topics. Here are some of the answers you’ll get in this newest Q and A clip:

1. Should I focus on Yelp and Foursquare for local marketing?
2. What kind of smartphone should I get for mobile marketing?
3. Will Flash be a thing of the past since mobile phones can’t handle it?

Watch the clip to find out the answers. And remember, if you have questions about online marketing that you want answers, stop by my online show at BusinessInnerCircle.com on Tuesdays at 6:30 pm PST and get them answered.

Mobile Marketing & Advertising LIVE on Tonight’s Show

Bill McIntosh — Tue, 19 Jan 2010 22:45:19 +0000

Tonight I’m LIVE at 6:30 PM Pacific Standard Time / 9:30 Eastern. I’ll be covering some recent developments in mobile marketing. This impacts ALL businesses! No matter what size your business is or even if it’s an offline business. You’ll want to tune In LIVE tonight & find out about this…

Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

Bill McIntosh » foursquare

Mobile Marketing: Yelp, Foursquare and Other Awesome Things

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Mobile Marketing Q and A

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Mobile Marketing & Advertising LIVE on Tonight’s Show

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