Every day, millions of people use search engines like Google, Bing, Yahoo! and many others to conduct billions upon billions of searches for all sorts of things. As an Internet marketer, you hope to focus some of that organic search traffic your way by dominating the search engine results pages in your niche. As any online marketer can attest to, dominating any niche is much easier said than done. It requires extensive keyword, market and competitor research and analysis and it takes a basic knowledge of search engine optimization. And even after all the research and all the SEO, there’s still one more thing to consider: Proper keyword placement. Keep reading to learn the basics of proper keyword placement so that you can outrank the amateurs, novices and even experts who often skip proper keyword placement and then wonder why their rankings are sufferings.
If you hope to dominate your niche with your online marketing efforts, you need to engage in the proper keyword research. Online marketing relies on traffic and much of online traffic comes from the search engines. The search engines want to offer users the very best experience possible. When users search for things using various keyword terms, the search engines want to deliver the most accurate search results that relate to those terms. Whether the result is a web page, a Google places page or a social networking platform, the search result should provide answers to the users most pressing questions. Your job as the online marketer is to make sure that your search results show up when they need to and solve problems like the customer wants. This requires extensive keyword research.