One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.

What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.

So in this week’s live show I decided to give a live demonstration of how Aweber works as a split-testing tool. For those who don’t know, Aweber is an email/autoresponder service. One of the great features of Aweber is a testing tool, where you can test variations of an email and determine which communicates best to your own public.

Want to see how it works? Watch the vid!

Tags

Training Videos

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The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

I’ve also got some great resources to share with you tonight. Don’t miss it!

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Email Marketing & Autoresponders

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1. What I think about pay-per-lead advertising.
2. Which emails to customers are spam and which are covered under “opt-in”.

Watch the clip below to find out. And if you want your OWN questions answered, post them in the forum. Who knows? I might even answer it on my live show!

Tags

Live Questions

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Tonight’s live show starts at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early and socialize. Tune in & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

Tags

Email Marketing & Autoresponders

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Although this is a very cool change for Aweber, I don’t usually use Feedburner. This is because the rss feed it generates has all the links to posts as redirects. So if you show the Feedburner RSS button, any spiders that usually crawl and scrape the posts will send the link juice to the Feedburner redirect and not my site. Plus, displaying a Feedburner image showing “0 readers” for any length of time isn’t very encouraging.

On a new site every inbound link counts and getting them from a variety of sources as deep links directly to the post helps a lot. RSS feeds being syndicated with inbound links pointing directly to post pages is also extremely helpful.

When a site already is established and has a ton of inbound links and trust I’m sure these harmful effects are minor.

So before I could get excited about integrating aweber with FeedBurner, I needed to figure out how to solve this problem.

My solution was to show everyone a Feedburner image which takes them to my rss feed at “/rss”, but when they click the link, my javascript fires and switches the link to the actual FeedBurner feed. You can see this on one of my newer sites:

This results in users going to Feedburner, but robots, with their inability to follow javascript, follow the original “/rss” path. Since we want to get our content and posts crawled and indexed by other sites linking back to us instead of FeedBurner, this is perfect.

The other benefit, and the point of this post, is that now we can use FeedBurner right off the bat, and it will count all our aweber subscriptions along with our RSS readers. That is why the image above shows 75k readers (Heck, only a handful of blogs have that many RSS readers!)

I am currently rolling this functionality into a plugin that will additionally give you an aweber subscription box, along with help in getting the two services linked properly. I am pretty excited about it and hope to have it released in the next week or so. If you want be notified of updates and instructional help videos that go along with this plugin be sure to subscribe to my site using the subscription box on the top right of BillMcintosh.com.

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online marketing

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