Nothing will position you as the authority figure in your field faster than email marketing. Marketers have long known this. This is why you always hear the term, “The money is in the list.” For there to be money in your list, you need an effective email marketing campaign with really effective autoresponders. The good news is that you don’t have to be an email marketing expert to craft autoresponders that always get the intended results. Keep reading for ten basics every email marketer should know if they hope to get through to their audience with well-planned and well-crafted email marketing messages.