You have created a brand and now you wish to market that brand to a wide audience – there’s just one problem. You don’t have a lot of cash. Not to worry. You’re about to learn a few brand marketing tips that don’t require you to be rolling in dough. In fact, a few of these will allow you to conduct branding and brand management all without spending a dime, unless you count electricity and internet fees. Get ready to make your brand known, because you’re about to learn ten brand management ideas for the frugal marketer.
Internet marketing is very popular right now and rightly so. We live in the information age, where most people young or old are jumping online for a variety of reasons. While online marketing can yield amazing results, it is important to remember that people live in the offline world, too. Offline marketing is still effective and should not be left out of your business marketing efforts. While some offline marketing methods are no long as effective as they once were, here are a few that still work beautifully for gaining attention and a positive brand image.