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ClicKBank

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We’re actively looking for affiliate partners to get involved with us to cash in on the big one – get the scoop here:

http://www.jobcrusher.com/jv/

It’s VERY time sensetive and we’ve got something that will product an amazing amount of commission in a very short period of time… so if you are involved in the Internet marketing industry: You don’t want to miss out on this!

All the best,

Bill McIntosh

P.S. We’re not messing around on this one.

Unloading with both barrels.

Come make some big daddy bank with us on this:

http://www.jobcrusher.com/jv/

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Recruiting Affiliates & JVs

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Then You’ll Want To Purchase Mobile Monopoly From My Link Here & Claim The Awesome Bonuses I’m Providing:

Click Here To Get Mobile Monopoly

Here’s the re-play footage from my live show where I gave some great free Internet marketing training, Adam Horwitz unveiled some awesome new mobile marketing techniques and I pulled my little mobile marketing lead generation stunt:

Click Here To Get Mobile Monopoly

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Mobile Advertising & Marketing

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I just found out about the June 15th product launch of Epic
Traffic Systems, by Keith Baxter, Jon Shugart, and Joey Smith,
and wanted you to see the insane stuff that these guys are
doing for their JV partners.

The buzz about this launch is already everywhere, and from
what I’m hearing, most think it will go down as the biggest
product launch in internet marketing history.

And based on what I just saw on the JV Invite Page, I don’t
doubt it!

The product itself is going to be epic, but so are the commissions
and affiliate prizes!

They are paying out $1,000 on every sale.

AND…

Then there’s the prizes at stake…no one has ever done anything
like this.

In addition to individual prizes that include everything from electronics
to motorcycles, to cars….

They are renting a private island…Sir Richard Branson’s Necker Island,
for an all expense paid, 5nt, tropical networking party for the Top 10
affiliates!! Now that really is EPIC!

This is why you need to check this out asap, and jump on board.

One simple email to any prospective affiliate that you know could
result in some serious bank for you come launch day.

Every big player on the planet is jumping on this one…

Get all the details on the product, the participants, payouts and prizes….
and position yourself fast for the bonus Tier 2 commissions by getting other
affiliates that you know on board…

…by signing up at the JV Invite page here:

http://bit.ly/epicaffiliate

This is truly going to be an epic event!

You can thank me later!

Talk soon,

Bill McIntosh

PS: Here’s the link again to join the affiliate program:

http://bit.ly/epicaffiliate

Tags

affiliate marketing

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These companies will promote a product or service, take the consumer’s credit card information, bill them exorbitant fees monthly and make it nearly impossible for them to get requested refunds or stop the service. Sometimes they pass on the credit card information to other companies and add additional charges for additional services or products that the consumer knew nothing about. So what started as a small one-time charge turns into hundreds or thousands of dollars of unexpected debt for the consumer.

Google has been working very hard to rid the internet of these fraudulent companies, and they are having success.

But you, as an affiliate marketer need to pay attention to what you’re promoting on your own websites, so that you don’t unwittingly get caught up in this yourself.

Here’s the clip where I went over this point on my live show. For more information, stop by BusinessInnerCircle.com every Tuesday at 6:30 pm PST. Get your questions answered and get the help you need to create a successful online business.

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affiliate marketing

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As an affiliate marketer, you have to be responsible for what products you’re promoting, in the same way that you’d be responsible for items you sell in your own shop.

So how do you tell which affiliate products are beneficial to the customer and which are harmful? Who the rip-off artists are, and who are decent companies with a decent product or service? There are a few things you can do, all of which come under the heading of research, investigation and due diligence.

1. Buy the product or service yourself and check it out. This isn’t required, just an option.
2. Do a Google search and see how people review the company, their product or service.
3. Check the number of complaints against the number of positive comments.
4. Study Google’s regulations to find out what they like and don’t like, so you

The most important thing is that you really KNOW what it is you’re promoting before you promote it. There is more to this subject than just how much the payout is. For more specifics on this subject, watch the clip below.

Cheers.

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affiliate marketing

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1. What I think about pay-per-lead advertising.
2. Which emails to customers are spam and which are covered under “opt-in”.

Watch the clip below to find out. And if you want your OWN questions answered, post them in the forum. Who knows? I might even answer it on my live show!

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Live Questions

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These rules impact other businesses like direct mail and telephone merchants!

It’s important you fully understand the impact of this on your business. Visa, Mastercard & the FTC are all making some big changes and these new rules have the possibility to hurt your business if you don’t understand them.

In another post I’ll get into why this all happened and who’s responsible, but for now I wanted to share an email I just got from one of my processors. It sheds some light on what the upcoming changes will be. Keep in mind that the official rules have not been adopted and released yet… so it could change. That being said, here’s some light reading for you:

IMPORTANT ANNOUNCEMENT REGARDING DIRECT MARKETING BEST PRACTICES

As we shared with you previously, our merchant processing company has made changes in light of Visa and MasterCard’s desire to eliminate practices considered damaging to the brands (“brand damaging activity”), particularly in the Direct Response industry. As continued support for merchants conducting business in a manner that protects both businesses and consumers from fraud, our merchant processing company is providing additional criteria and Best Practice Guidelines.

Direct Response merchants are defined as those marketing directly to consumers. Historical marketing channels include radio, television, mail, and print, along with demonstration booths and door-to-door salespeople. Internet websites and marketing capabilities have presented new opportunities for this industry, along with new challenges.

“Prenotification Negative Option” or simply “Negative Option” practices in particular, have fallen under intense scrutiny. The advertising rules are defined and enforced by the Federal Trade Commission “The Prenotification Negative Option Rule”, for all avenues of marketing. Negative Option has been defined as a “category of commercial transactions in which sellers interpret a customer’s failure to take an affirmative action, either to reject an offer or cancel an agreement, as assent to be charged for goods or services.”

our merchant processing company will consider approval of merchant accounts for products and/or services employing “Negative Option”
enrollment under our defined “Direct Response Best Practice Guidelines”.

While practices defined in this document are geared toward internet websites, the FTC Rules apply to all marketing channels, including mail or telephone orders (MOTO). our merchant processing company will review MOTO accounts for compliance with guidelines as applies to that channel, paying particular attention to described ‘prohibited’ practices.

DIRECT RESPONSE BEST PRACTICE GUIDELINES FOR MERCHANTS

TRIAL OFFERS

Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” are considered trial offers for purposes of this communication. Consumers must be receiving a tangible good or contracted service in exchange for charging of payment cards. Incentivized discount offers are acceptable when the cardholder is receiving goods or services in exchange for payment; however we will be unable to support accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly free.

1. Avoid using terms in your marketing and offer presentation such as “Free”, “Risk Free” or any similar and potentially misleading phrases when consumers will be enrolled in a monthly continuity program at the end of a trial period, or will be paying a deferred charge for the trial period. The phrase “Free Trial” is prohibited unless there is truly no cost or obligation incurred by the consumer.

2. “Shipping & Handling Only” offers must be a fair and accurate shipping charge reasonable to be accrued by the merchant for providing the product.

3. Trial offers must be extended for a minimum of 10 days.

4. Trial periods should not begin until the product is shipped to the consumer.

MARKETING

1. Avoid creating a ‘false sense of urgency’ for the consumer. Unless the consumer’s ability to order is genuinely taken away after a specified timeframe or order count is reached, this practice is prohibited. Use of applications such as countdown clocks, tickers, or language such as “Offer Expires Today!” is also prohibited.

2. Product claims, by law, must be truthful. Claims regarding effectiveness must be substantiated by clinical research conducted to support the claims, and consistent with the formulas and ingredients in your product

3. Qualifications for trial periods of a product should follow pre-determined rules disqualifying consumers who do not meet parameters, including but not limited to: Age, Weight, Height, and Location.

4. Unreasonable claims or guarantees are prohibited. Examples of claims considered unreasonable are: “Flushes Pounds”, “Flushes Toxins”, “Builds Muscles”
- Stating that use of a product will result in permanent weight loss
- Stating that a product will cause the consumer to lose a specified amount of weight in a specified timeframe
- Stating that a product will cause substantial weight loss no matter what or how much the consumer eats.
- Stating that use of a product can cause weight loss (or muscle growth) in specific body parts

“Free Money”, “Instant Money”

- Stating that the product can substitute the income of a full time job
- Stating that money can be earned with little to no effort or investment
- Stating that use of a product will earn you hundreds of thousands or millions of dollars

Additional examples include:

- Stating that the product has been successfully used by an unrealistic or unsubstantiated number of people
- Stating that a product will secure the consumer a job, either at the product’s company or another company
- Stating or implying that a product is endorsed or in any way associated with President Obama or a government entity.

ENDORSEMENTS/TESTIMONIALS:

1. Endorsements and testimonials of user experiences must reflect the true and honest opinions of the endorsee(s).

2. Endorsements and testimonials provided must present a clear picture to consumers of realistic results of using the product. If advertisers do not have substantiation of a specific claim or endorsement, then generally expected results must be clearly disclosed and backed by substantiation of any claims.

3. Blogs used for promotional purposes must be in compliance with published FTC guidelines, representing an accurate and full representation of the endorsee, or clearly designated as a fictional story if developed internally for marketing purposes.

4. News Sites published in marketing materials must be in compliance with published FTC guidelines, and must be clearly presented to the consumer as an advertorial. Written consent should be obtained from a media outlet prior to using the logo.

5. Implied celebrity endorsement by use of an image in your marketing is prohibited without express legal written consent.

AFFILIATE MARKETING (CPA) NETWORKS

A significant contributing factor to Historical Excessive chargeback violations has been the utilization of CPA Networks. Transactions generated from internet traffic and all other lead sources must be managed and monitored for potential fraud using an approved system. Third Party service engagement may be a requirement for account approval.

1. CPA Networks should contractually be held accountable for monitoring traffic generated from participating marketers.

2. Merchants must have monitoring plans in place to detect suspect traffic and monitor Affiliate and Sub-Affiliate performance.

BILLING TERMS DISCLOSURE

The FTC has recently published guidelines regarding “Negative Option” enrollment programs and is taking a very aggressive position against merchants utilizing/employing this business practice. Recommendations taken in part from the FTC’s website may include but are not limited to the following:

1. Negative Option disclosures must be clear and conspicuous to the consumer and comply with published FTC
principals.

2. The full price of products sold must be within reasonable “fair market value”
3. Under no circumstances should consumers be billed for a product or service not disclosed.

4. Consumers must be required to validate understanding of the terms of the offer twice during order submission.
The first validation can take place with the initial offer presentation prior to submission of credit card information, and the second during the checkout process. The confirmation order page must also require consumers to acknowledge that they agree to the Terms & Conditions and authorize the merchant to charge the credit card for the disclosed dollar amount. Terms must be displayed adjacent to the “submit”,”confirm” or any other “call to action” button confirming the order. The price must be within 100 pixels of the “submit”,”confirm” or any other “call to action” button.

- Terms must be in a minimum 12-point “easy to read” font.
- Avoid visually distracting graphics from the display of terms.
- Pre-checked boxes must never be used.
- Consumers should be required to actively and individually select each offer or bonus during the checkout process when there are multiple offers or up sells presented. No offers or up sells should be pre-selected or pre-checked.

- Consumers should not be able to move forward in the offer or checkout until the box acknowledging the terms is checked.
- Verbiage must clearly disclose the enrollment into an ongoing membership with no distraction. An example of an acceptable disclosure is: “By clicking “Submit” you acknowledge that you understand you are being enrolled in a 10 day trial for $4.95, and after expiration of the 10 day trial period you will be charged $59 per month until you cancel your service”
- All products or services purchased when the call-to-action button is clicked should be billed as a single charge unless the order is fulfilled at different times requiring multiple charges.
- Shipping and Handling should not be billed separate from charges for the product or service.

BILLING TIMEFRAMES

1. A merchant may not bill a consumer the full price twice in a 30-day span. An acceptable billing cycle example would be:

- Day 1 – Consumer signs up for a 10 day trial offer with paid shipping of $4.95 charged at the time of order.
- Day 11 – The first monthly order is shipped and the consumer is billed the full price of $59.
- Day 41 – The second monthly order is shipped and the consumer is billed the full price of $59.

2. Consumers should not be billed prior to shipment of products.

REFUND POLICIES

Merchants must not make it difficult for consumers to exercise the disclosed cancellation procedures and all cancellation requests must be honored in accordance with the stated terms of the transaction.

1. Refund policies must be disclosed prior to the sale completion. Establish a clear, concise statement of your refund and credit policy. Your policy should be consistent with the objectives of your business and the products or services sold.

2. Merchants must not require return of any trial offer product samples in order for the consumer to receive a refund, or cancel their ongoing subscription.
3. “Full Money Back” or “Full Satisfaction” guarantees are considered false and prohibited unless the offer provides a full refund on all products, including but not limited to Shipping & Handling charges.

4. Refunds should be for the full amount charged including shipping and handling

5. All future billing to a customer should be canceled when a refund is issued.

6. All future billing to a customer should be canceled when a chargeback is received.

BACK END OFFERS, AKA UP SELLS OR CROSS SELLS:

All sales should be directly between the business entities (merchants) processing the transactions and the consumer, with consumer authorization for all purchases.

1. Under no circumstances can consumer data be shared with another company as this is a violation of Brand
Regulations, including but not limited to the Payment Card Industry Data Security Standard.

2. Forced and hidden up sells are strictly prohibited

3. Up Sells with recurring charges are prohibited, regardless of consumer opt-in or acknowledgement of the offer.

4. A one-time bonus offer may be extended to the consumer for an additional product offered by the same company as the initial transaction. The price of the bonus offer must be clearly disclosed and the consumer must acknowledge the terms of the sale prior to providing credit card information for completion of the sale, and again at order confirmation/ submission.

DESCRIPTORS

1. ALL MERCHANTS DEFINED AS OFFERING A DIRECT MARKETING PRODUCT WILL BE ASSIGNED A DESCRIPTOR FORMATTED TO COMPLY WITH VISA REQUIREMENTS, TO INCLUDE AN *.

2. Billing descriptor should be consistent with the website name, marketing materials, purchase confirmation, and shipping notification (if any) sent to the consumer.

FULFILLMENT

1. Orders must be fulfilled in a timely manner. It is recommended that all products be shipped within 48 hours (2 business days) from the date of order.

2. A confirmation email should be provided for all online orders with physical shipment, within the prior 5 days to shipment or 2 days following shipment, including the following information:

- Merchant contact information (at minimum a consumer service phone number)
- Order information including purchaser’s name, unique order or customer ID, summary of item(s) purchased
- Terms of the order, including initial amount billed and future billing schedule (this should be stressed)
- Cancellation and refund policy
- Delivery confirmation / tracking information
3. An invoice should be included with the product including the following information:

- Merchant contact information (at minimum a consumer service phone number)
- Terms of the order, including initial amount billed and future billing schedule
- Cancellation and refund policy

CUSTOMER SERVICE:

1. Multiple methods of cancellation must be provided for consumers to cancel or request refunds, including at least two options of contact. Example of acceptable service channels include: phone, email, mail, and online chat. Phone support is strongly recommended as one of the options.

2. “Contact Us” information including contact methods and hours of availability should be prominently displayed in all marketing, offer and payment pages, as well as included in purchase confirmations, invoices and any other communication with consumers.

3. Customer Service must be easily accessible and available during reasonable business hours

4. Refund and Cancellation Policies must be followed as disclosed to the consumer at the time of order

5. Hold times to reach Customer Service must be less than 2 minutes.

6. After hours voice mail should include a greeting that properly identifies the merchant to the consumer, provides hours of Customer Service availability and an expectation for call back.

RESOURCES:

The FTC has published the regulations along with many resources online for businesses and consumers. A few helpful links are included below:

Commercial Practices Part 425, Use of Prenotification Negative Option Plans:
http://frwebgate.access.gpo.gov/cgi-bin/get-cfr.cgi?TITLE=16&PART=425&SECTION=1&TYPE=TEXT

Prenotification Negative Option Plans:
http://www.ftc.gov/bcp/edu/pubs/consumer/products/pro09.pdf

Advertising and Marketing on the Internet:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.pdf

Dot Com Disclosures:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus41.pdf

Direct Response industry publications have provided articles with some clarification regarding these guidelines:

http://www.responsemagazine.com/resources/legal-resources/legal-review-getting-strict-with-negative-option- marketing-1351

http://www.dmnews.com/get-comfortable-with-new-ftc-regs/article/136023/

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CPA (Cost Per Action)

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VigLink is an affiliate link automator tool, basically. To see what they potentially can help you earn, they do a scan of the pages of your website for terms which relate to already-existing affiliate products. They will then give you an estimate of how much money you’re potentially missing out on.

Once you’re set up with VigLink, they will routinely scan your pages, and automatically add the affiliate links FOR you, everywhere where there are affiliate links which pertain to your content. They are connected with all the big affiliate companies like Commission Junction and Linkshare. This can potentially save you a TON of time and also potentially earn you a lot of money.

So go check it out and let me know what you think.

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News

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“To prevent promoting unethical companies, would it be best to just find affiliate offers through known networks? Any advice on this?”

Yes, I do have advice. Here are a couple tips to ensure you are promoting a good product or service:

1. Look at the website of the company. Inspect it. Do they have their contact information, address and phone number on there? Do they offer complete information about their product or service?

2. Do a Google search for the company name. How are they reviewed by others? Do they have an inordinate amount of complaints by customers?

Basically, there is more to finding a good affiliate offer than just how much they pay out. Do your own research and make sure that you feel comfortable and certain that what you are promoting is something you should be promoting. For more specifics on this and the exact question and answer from the live show, watch the video clip below.

And stop by Tuesday nights @ 6:30 pm to get your OWN questions answered.

Cheers.

Tags

Live Questions

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