Whether you’ve tried your hand at Google AdSense before or you’re new to the game of online advertising, it’s time to make Google AdSense work for you. This short guide will give you the tips you need to hit the ground running, so to speak. Too many Google AdSense newbies tend to start out making the same mistakes everyone makes when they first begin their online advertising ventures. If you want to skip the mistakes and get right to the success, here are a few AdSense success tips to get you started.
Understanding Google AdSense
Before we get started with trying to make Google AdSense work for you, let’s talk about how Google AdSense works and how it can help you make money as an online marketer. Google makes money via its online advertising platform AdWords. When advertisers create AdWords ads, they hope that Google search engine users will see their ads whenever they search for relevant terms or visit relevant websites. Google AdSense is the delivery system for the AdWords ads.
As a Google AdSense advertiser, you will create interesting websites that people will want to visit in order to drive more website visitors to the ads. This not only makes the advertisers money, but it helps to create an income stream for you, the webmaster and online marketer.
Now that you know how Google AdSense works, let’s move onto the tips to help make Google AdSense work for you.
1. Choose One Niche Per Website
In order to make Google AdSense work for you, it helps to create a website that is about a single niche, such as Cooking for College Students or some other targeted subject. Sticking to one general idea makes it easy for Google to rank your website and it lets people know instantly what your site’s about.
2. You Don’t Have To Be Interested In The Subject, But It Helps
In order to make good money from Google AdSense, it helps to provide the search engines, and ultimately your website visitors, with a lot of content. That means that you have a lot of writing to do. If you’re not interested in the subject matter, trying to make Google AdSense work for you is going to seem like a lot of work.
On the other hand, now that you know how Google AdSense works, if you happen to choose a subject matter that you’re actually interested in, making money from AdSense will seem fun and interesting and that will make creating tons of content much easier.
3. Wait A While Before Trying To Make Google AdSense Work For You
It’s never a good idea to put Google AdSense on a brand new site. Take a little time to build your site, your links and your traffic. Begin building that library of great content we just talked about. The Google AdSense platform used to be rife with scammers. They’d create tons of mini-blogs about targeted subjects and then fill those blogs with thin or spammy content in the hopes of racking up the AdSense dollars. Many of the recent and Internet-shaking algorithm updates by Google were intended to wipe out these spammy sites. Don’t get on Google’s bad side and don’t even appear to be in the same group as these black-hat bad guys.
Stick to great content, wait until you’ve built a little traffic and then put your AdSense ads on your site to make Google AdSense work for you.
4. Build Slowly Over Time
To make the best of Google AdSense, you are encouraged to make several sites, each with their own specific niche, and then build those sites over time to maximize traffic and profits. Never try to game the system by providing spammy content like we referenced before, and certainly don’t try to scrape content or buy links.
You’ll never have to worry about a Google algorithm update like Panda, Penguin or their sequels if you keep your Google AdSense content valuable and you keep it coming. The search engines reward regularly published content and with all that content, your visitors are more likely to flow to your site in droves.
5. Choose A Hot Subject
The last tip has to do with the choice of nice that you build your Google AdSense site about. Don’t choose an obscure subject that no one but you or a few people care about. That’s not meant to sound insulting, it’s meant to save you hours of work that aren’t likely to produce many results.
In my experience, and to make Google AdSense work for you, take your time choosing your subject matter and make sure it’s one that makes people stop and pay attention if you want the most bang for your Google AdSense buck.