Tags

Training Videos

1. Graphics in websites VS SEO
2. What makes one website show up in search engines and another not.

There’s one primary and most important thing that makes the difference between a website showing up in a search and a website that doesn’t. Want to find out what it is? Watch the video! And for more secret tips and facts and training, stop by the live show every Tuesday at 6:30 pm PST, join the chat and be part of it!

Cheers!

Tags

Training Videos

So how do you see the raw search results without that customization? First you have to log out of Google. Go to the Google homepage and see if your email address that’s associated with your google account is showing at the top right. if so, click “Sign out”.

Next clear your cookies. In Firefox you can clear just your Google cookies by going to Tools–>Options–>Show Cookies. Then type “google” into the search field and it will show you only Google cookies. Highlight them all and click “Remove cookies” at the bottom.

If you then go to the Google home page you’ll see there’s no link for “Web History” at the top right. Once you do any one search, you’ll see that web history link come back, so you’ll know that Google is STILL collecting data on your web activity.

So you click “Web History” and you are taken to a page which gives you the option to disable customized search. Click that. Now you are able to see raw search results, just as someone else who’s never searched for your business before will see.

See a demonstration of this as well as a chat q and a in the video below.

Tags

Training Videos

Backupify is an online backup tool that backs up your social data, blog posts, pictures, etc. from your Wordpress blogs, Facebook, Twitter, Flickr and many other social networking sites. Until the 31st of January it’s FREE. So if this is something you are interested in, you only have 2 days to get it for free. I’m not an affiliate for them, and this isn’t a product I own or sponsor in any way. I just thought it was cool, and I like to promote helpful tools to my friends and fans.

Cheers!

Tags

Training Videos

These rules impact other businesses like direct mail and telephone merchants!

It’s important you fully understand the impact of this on your business. Visa, Mastercard & the FTC are all making some big changes and these new rules have the possibility to hurt your business if you don’t understand them.

In another post I’ll get into why this all happened and who’s responsible, but for now I wanted to share an email I just got from one of my processors. It sheds some light on what the upcoming changes will be. Keep in mind that the official rules have not been adopted and released yet… so it could change. That being said, here’s some light reading for you:

IMPORTANT ANNOUNCEMENT REGARDING DIRECT MARKETING BEST PRACTICES

As we shared with you previously, our merchant processing company has made changes in light of Visa and MasterCard’s desire to eliminate practices considered damaging to the brands (”brand damaging activity”), particularly in the Direct Response industry. As continued support for merchants conducting business in a manner that protects both businesses and consumers from fraud, our merchant processing company is providing additional criteria and Best Practice Guidelines.

Direct Response merchants are defined as those marketing directly to consumers. Historical marketing channels include radio, television, mail, and print, along with demonstration booths and door-to-door salespeople. Internet websites and marketing capabilities have presented new opportunities for this industry, along with new challenges.

“Prenotification Negative Option” or simply “Negative Option” practices in particular, have fallen under intense scrutiny. The advertising rules are defined and enforced by the Federal Trade Commission “The Prenotification Negative Option Rule”, for all avenues of marketing. Negative Option has been defined as a “category of commercial transactions in which sellers interpret a customer’s failure to take an affirmative action, either to reject an offer or cancel an agreement, as assent to be charged for goods or services.”

our merchant processing company will consider approval of merchant accounts for products and/or services employing “Negative Option”
enrollment under our defined “Direct Response Best Practice Guidelines”.

While practices defined in this document are geared toward internet websites, the FTC Rules apply to all marketing channels, including mail or telephone orders (MOTO). our merchant processing company will review MOTO accounts for compliance with guidelines as applies to that channel, paying particular attention to described ‘prohibited’ practices.

DIRECT RESPONSE BEST PRACTICE GUIDELINES FOR MERCHANTS

TRIAL OFFERS

Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” are considered trial offers for purposes of this communication. Consumers must be receiving a tangible good or contracted service in exchange for charging of payment cards. Incentivized discount offers are acceptable when the cardholder is receiving goods or services in exchange for payment; however we will be unable to support accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly free.

1. Avoid using terms in your marketing and offer presentation such as “Free”, “Risk Free” or any similar and potentially misleading phrases when consumers will be enrolled in a monthly continuity program at the end of a trial period, or will be paying a deferred charge for the trial period. The phrase “Free Trial” is prohibited unless there is truly no cost or obligation incurred by the consumer.

2. “Shipping & Handling Only” offers must be a fair and accurate shipping charge reasonable to be accrued by the merchant for providing the product.

3. Trial offers must be extended for a minimum of 10 days.

4. Trial periods should not begin until the product is shipped to the consumer.

MARKETING

1. Avoid creating a ‘false sense of urgency’ for the consumer. Unless the consumer’s ability to order is genuinely taken away after a specified timeframe or order count is reached, this practice is prohibited. Use of applications such as countdown clocks, tickers, or language such as “Offer Expires Today!” is also prohibited.

2. Product claims, by law, must be truthful. Claims regarding effectiveness must be substantiated by clinical research conducted to support the claims, and consistent with the formulas and ingredients in your product

3. Qualifications for trial periods of a product should follow pre-determined rules disqualifying consumers who do not meet parameters, including but not limited to: Age, Weight, Height, and Location.

4. Unreasonable claims or guarantees are prohibited. Examples of claims considered unreasonable are: “Flushes Pounds”, “Flushes Toxins”, “Builds Muscles”
- Stating that use of a product will result in permanent weight loss
- Stating that a product will cause the consumer to lose a specified amount of weight in a specified timeframe
- Stating that a product will cause substantial weight loss no matter what or how much the consumer eats.
- Stating that use of a product can cause weight loss (or muscle growth) in specific body parts

“Free Money”, “Instant Money”

- Stating that the product can substitute the income of a full time job
- Stating that money can be earned with little to no effort or investment
- Stating that use of a product will earn you hundreds of thousands or millions of dollars

Additional examples include:

- Stating that the product has been successfully used by an unrealistic or unsubstantiated number of people
- Stating that a product will secure the consumer a job, either at the product’s company or another company
- Stating or implying that a product is endorsed or in any way associated with President Obama or a government entity.

ENDORSEMENTS/TESTIMONIALS:

1. Endorsements and testimonials of user experiences must reflect the true and honest opinions of the endorsee(s).

2. Endorsements and testimonials provided must present a clear picture to consumers of realistic results of using the product. If advertisers do not have substantiation of a specific claim or endorsement, then generally expected results must be clearly disclosed and backed by substantiation of any claims.

3. Blogs used for promotional purposes must be in compliance with published FTC guidelines, representing an accurate and full representation of the endorsee, or clearly designated as a fictional story if developed internally for marketing purposes.

4. News Sites published in marketing materials must be in compliance with published FTC guidelines, and must be clearly presented to the consumer as an advertorial. Written consent should be obtained from a media outlet prior to using the logo.

5. Implied celebrity endorsement by use of an image in your marketing is prohibited without express legal written consent.

AFFILIATE MARKETING (CPA) NETWORKS

A significant contributing factor to Historical Excessive chargeback violations has been the utilization of CPA Networks. Transactions generated from internet traffic and all other lead sources must be managed and monitored for potential fraud using an approved system. Third Party service engagement may be a requirement for account approval.

1. CPA Networks should contractually be held accountable for monitoring traffic generated from participating marketers.

2. Merchants must have monitoring plans in place to detect suspect traffic and monitor Affiliate and Sub-Affiliate performance.

BILLING TERMS DISCLOSURE

The FTC has recently published guidelines regarding “Negative Option” enrollment programs and is taking a very aggressive position against merchants utilizing/employing this business practice. Recommendations taken in part from the FTC’s website may include but are not limited to the following:

1. Negative Option disclosures must be clear and conspicuous to the consumer and comply with published FTC
principals.

2. The full price of products sold must be within reasonable “fair market value”
3. Under no circumstances should consumers be billed for a product or service not disclosed.

4. Consumers must be required to validate understanding of the terms of the offer twice during order submission.
The first validation can take place with the initial offer presentation prior to submission of credit card information, and the second during the checkout process. The confirmation order page must also require consumers to acknowledge that they agree to the Terms & Conditions and authorize the merchant to charge the credit card for the disclosed dollar amount. Terms must be displayed adjacent to the “submit”,”confirm” or any other “call to action” button confirming the order. The price must be within 100 pixels of the “submit”,”confirm” or any other “call to action” button.

- Terms must be in a minimum 12-point “easy to read” font.
- Avoid visually distracting graphics from the display of terms.
- Pre-checked boxes must never be used.
- Consumers should be required to actively and individually select each offer or bonus during the checkout process when there are multiple offers or up sells presented. No offers or up sells should be pre-selected or pre-checked.

- Consumers should not be able to move forward in the offer or checkout until the box acknowledging the terms is checked.
- Verbiage must clearly disclose the enrollment into an ongoing membership with no distraction. An example of an acceptable disclosure is: “By clicking “Submit” you acknowledge that you understand you are being enrolled in a 10 day trial for $4.95, and after expiration of the 10 day trial period you will be charged $59 per month until you cancel your service”
- All products or services purchased when the call-to-action button is clicked should be billed as a single charge unless the order is fulfilled at different times requiring multiple charges.
- Shipping and Handling should not be billed separate from charges for the product or service.

BILLING TIMEFRAMES

1. A merchant may not bill a consumer the full price twice in a 30-day span. An acceptable billing cycle example would be:

- Day 1 – Consumer signs up for a 10 day trial offer with paid shipping of $4.95 charged at the time of order.
- Day 11 – The first monthly order is shipped and the consumer is billed the full price of $59.
- Day 41 – The second monthly order is shipped and the consumer is billed the full price of $59.

2. Consumers should not be billed prior to shipment of products.

REFUND POLICIES

Merchants must not make it difficult for consumers to exercise the disclosed cancellation procedures and all cancellation requests must be honored in accordance with the stated terms of the transaction.

1. Refund policies must be disclosed prior to the sale completion. Establish a clear, concise statement of your refund and credit policy. Your policy should be consistent with the objectives of your business and the products or services sold.

2. Merchants must not require return of any trial offer product samples in order for the consumer to receive a refund, or cancel their ongoing subscription.
3. “Full Money Back” or “Full Satisfaction” guarantees are considered false and prohibited unless the offer provides a full refund on all products, including but not limited to Shipping & Handling charges.

4. Refunds should be for the full amount charged including shipping and handling

5. All future billing to a customer should be canceled when a refund is issued.

6. All future billing to a customer should be canceled when a chargeback is received.

BACK END OFFERS, AKA UP SELLS OR CROSS SELLS:

All sales should be directly between the business entities (merchants) processing the transactions and the consumer, with consumer authorization for all purchases.

1. Under no circumstances can consumer data be shared with another company as this is a violation of Brand
Regulations, including but not limited to the Payment Card Industry Data Security Standard.

2. Forced and hidden up sells are strictly prohibited

3. Up Sells with recurring charges are prohibited, regardless of consumer opt-in or acknowledgement of the offer.

4. A one-time bonus offer may be extended to the consumer for an additional product offered by the same company as the initial transaction. The price of the bonus offer must be clearly disclosed and the consumer must acknowledge the terms of the sale prior to providing credit card information for completion of the sale, and again at order confirmation/ submission.

DESCRIPTORS

1. ALL MERCHANTS DEFINED AS OFFERING A DIRECT MARKETING PRODUCT WILL BE ASSIGNED A DESCRIPTOR FORMATTED TO COMPLY WITH VISA REQUIREMENTS, TO INCLUDE AN *.

2. Billing descriptor should be consistent with the website name, marketing materials, purchase confirmation, and shipping notification (if any) sent to the consumer.

FULFILLMENT

1. Orders must be fulfilled in a timely manner. It is recommended that all products be shipped within 48 hours (2 business days) from the date of order.

2. A confirmation email should be provided for all online orders with physical shipment, within the prior 5 days to shipment or 2 days following shipment, including the following information:

- Merchant contact information (at minimum a consumer service phone number)
- Order information including purchaser’s name, unique order or customer ID, summary of item(s) purchased
- Terms of the order, including initial amount billed and future billing schedule (this should be stressed)
- Cancellation and refund policy
- Delivery confirmation / tracking information
3. An invoice should be included with the product including the following information:

- Merchant contact information (at minimum a consumer service phone number)
- Terms of the order, including initial amount billed and future billing schedule
- Cancellation and refund policy

CUSTOMER SERVICE:

1. Multiple methods of cancellation must be provided for consumers to cancel or request refunds, including at least two options of contact. Example of acceptable service channels include: phone, email, mail, and online chat. Phone support is strongly recommended as one of the options.

2. “Contact Us” information including contact methods and hours of availability should be prominently displayed in all marketing, offer and payment pages, as well as included in purchase confirmations, invoices and any other communication with consumers.

3. Customer Service must be easily accessible and available during reasonable business hours

4. Refund and Cancellation Policies must be followed as disclosed to the consumer at the time of order

5. Hold times to reach Customer Service must be less than 2 minutes.

6. After hours voice mail should include a greeting that properly identifies the merchant to the consumer, provides hours of Customer Service availability and an expectation for call back.

RESOURCES:

The FTC has published the regulations along with many resources online for businesses and consumers. A few helpful links are included below:

Commercial Practices Part 425, Use of Prenotification Negative Option Plans:
http://frwebgate.access.gpo.gov/cgi-bin/get-cfr.cgi?TITLE=16&PART=425&SECTION=1&TYPE=TEXT

Prenotification Negative Option Plans:
http://www.ftc.gov/bcp/edu/pubs/consumer/products/pro09.pdf

Advertising and Marketing on the Internet:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.pdf

Dot Com Disclosures:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus41.pdf

Direct Response industry publications have provided articles with some clarification regarding these guidelines:

http://www.responsemagazine.com/resources/legal-resources/legal-review-getting-strict-with-negative-option- marketing-1351

http://www.dmnews.com/get-comfortable-with-new-ftc-regs/article/136023/

Tags

CPA (Cost Per Action)

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

Tags

search engine optimization

I was asked a live question during my show about keyword research recently, specifically if it’s the best way to find a good niche, and if I use the keywords in articles. And it was a good question, so I wanted to put the clip of my reply on here for you.

Also in the video, I discussed using Google’s free search-based keyword tool when brainstorming niches. This tool can be found at google.com/sktool.

As a little disclaimer, something was a bit awry during the recording of the video, so there are a few places where the sound skips momentarily. But you’ll still understand what I’m saying and you’ll still be able to see how to use the Google keyword tool. So I felt it was definitely worth posting, despite any imperfections. Hope you agree.

Tags

Training Videos

I’ve said it before, and I’m sure I’ll say it many more times: Local, mobile and social are the future of advertising and marketing.

What does this mean? People search for local businesses all the time. Where’s a good thai restaurant nearby? Where’s the closest place to get my oil changed? These searches are being done at home, on laptops in coffee shops, from people’s iPhones. And as a business owner it’s important that you know what’s happening and adjust your marketing strategy accordingly.

Two companies in particular are seriously nailing this strategy: Yelp and Foursquare.

Yelp is a social networking site for reviews. You can do searches for local businesses, then see reviews that other members have posted for that business. And you can also post your own reviews. Restaurants with great Yelp reviews even get stickers like the Zagat ones to put on their front doors. It definitely means something to be highly reviewed by members of Yelp. Then came the Yelp iPhone app, so you can read and write reviews while you’re AT the business! And they didn’t stop there…

Foursquare is sort of derived from a couple different social networks for events: Upcoming.org, Meetup.com, etc. But originally specifically for iPhones. They’ve made a ton of updates and made the app available for other smartphones and the app is more fun and awesome than ever.

How does all of this relate to you as a business owner? Watch the clip and find out!

Tags

Training Videos

1. Should I focus on Yelp and Foursquare for local marketing?
2. What kind of smartphone should I get for mobile marketing?
3. Will Flash be a thing of the past since mobile phones can’t handle it?

Watch the clip to find out the answers. And remember, if you have questions about online marketing that you want answers, stop by my online show at BusinessInnerCircle.com on Tuesdays at 6:30 pm PST and get them answered.

Tags

Live Questions

So how do you find out if your content is unique? How do you know if your writers are writing original articles or just copying and pasting someone else’s? You now have a tool to find this out for you. It’s called Plagium. Plagium.com is a very simple tool. You enter a paragraph into the field, and it finds out if it’s unique or not, shows you how many times it’s been used, and where it’s located.

When you’re the one writing, it’s easy. You know when you’re creating original content when you write something yourself. But as you expand as a business and get others to help do work for you, it’s tougher to keep track of this. So now you have a tool that makes this easier, and ensures that your website content is original.

Tags

News