What is Copywriter ?

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A copywriter is a person who has mastered the art of crafting copy that sells. In the offline world, the headlines and ads in newspapers, magazines and direct mail adverts are all written by copywriters. In the online world, a copywriter creates sales letters, landing page copy and pre-sell copy. A highly skilled copywriter can easily command fees in the neighborhood of $15,000, especially if his copy converts very well.

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