A banner is an online image-heavy ad designed to invite users to click on it and find out more about the product/service being advertised.

Standard Web Banner Sizes and Styles

Size (pixels) / Style
468 x 60 Full Banner
728 x 90 Leaderboard
336 x 280 Square
300 x 250 Square
250 x 250 Square
160 x 600 Skyscraper
120 x 600 Skyscraper
120 x 240 Small Skyscraper
240 x 400 Fat Skyscraper
234 x 60 Half Banner
180 x 150 Rectangle
125 x 125 Square Button
120 x 90 Button
120 x 60 Button
88 x 31 Button

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