The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)

I look forward to seeing you there!

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search engine optimization

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Please also Tweet this & tell all your business friends about this very special show! Ask them to join you on the live show:

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

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67.45.123.87

As you see above, there are 4 sets of numbers separated by dots.

The first set of numbers is the ‘A’ class
The second set is the ‘B’ class
The third set of numbers the ‘C’ class
And finally the fourth set is the ‘D’ class

Something a bit like this:

A.B.C.D

Inside data centers where your server is located related servers or websites are often hosted by servers with the same ‘C’ class of ips. So their ips might look something like this:

67.45.123.87
67.45.123.79

The search engines know this and can spot when related sites cross link to each other from within the same class C ip address. These links are often filtered out of the ranking algorithms. If your site has too many of these types of links it can even bring a penalty to your site.

That’s why a few companies came up with the idea of “SEO Hosting”. This is where they will sell you hosting on completely different sets of class C ip addresses. People often use this to hide their mini site networks, blog “farms” or cross linking networks.

Keep in mind that Google can also see your contact information for your domain. So if you go through all the time and expense of setting up this type of hosting it would be silly to use all the same contact information on your entire network. That stands out like a sore thumb to Google.

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You can see the live search results here: http://www2.sandbox.google.com

So far, I’m noticing some keyword phrases that get a lot of activity in social media seem to be impacted. Other phrases that are not mentioned in social media much seem a little more stable & similar to the normal Google results.

You can read the official Google announcements on the Google Webmaster Central blog post about “Caffeine” and Matt Cutts “Caffeine Update” blog post. it’s not often that Google gives us a sneak peak into a future algorithm update.

Play around with the search results and let me know what changes you discover. Please drop me a comment on this post and share. It will help me reverse engineer what the real impact to SEO will be and I’ll share my findings with you.

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